The team’s business strategy. This includes your market strategy and associated operational goals. Identify your strategies for creating customer and shareholder value. This is what we intend to accomplish.

        The strategy I am taking for my company is simple, invest in my workers and factory to provide the best products I can at the lowest cost possible. My goal when making decisions was to look at the Currier reports to understand what customers are after. I found that with each round they wanted higher performance at a smaller size across the board. The number of products sold continued to increase but only slightly over time. It requires continuous investment in marketing and product placement to be able to keep customers interested. If I notice a product becoming less popular with customers my plan is to re-plan the product, change the size and performance to exceed the requirements of the public, and increase investment in marketing. If this fails to have less than impressive results my plan would be to retire that product and invest in more profitable products.

        The biggest competition is companies that are specialized in a specific market, such as performance or budget. These areas are harder to compete in because all of their investments are put into a single area. I considered making this my strategy too, however I felt that a single market may be more unpredictable than diversifying my products, with diversifying having a lower profit margin but a wider spread at a lower risk. A company specializing in one area may predict the market wrong or be outmatched by competition that could crush its sales in any given year.

        My strategy for financing would be sale of stock, because it invests greatly back into the company while providing a connection to the public. Understanding how to invest in stocks is very tricky. I want to issue just enough stocks to cover some of the costs of changes to the production and factory investments to be able to avoid loans. I’d like to keep the number of issued stocks around 60% of my authorized stocks, reserving 40% for future investment. Ideally I’d like to keep 30% of the stocks owned by the company. If necessary I will plan to take out a short-term loan, because they cost less in the long term for my company. Although they can have higher interest rates, they can finance an improvement that could adjust the margin of profit enough to pay for the loan within the short-term loan timeframe. To make the stock prices go up there needs to be a demand for my company. From limiting the amount of stocks available to keeping at the top of the competitive field. Another major issue is keeping up with the demand for products with production, I believe people lose interest in a company quickly if it fails to meet the demand, they will find another product instead, and once they switch they may never be willing to switch back.

        Brand marketing and availability are extremely important to keep the demand level with the production. My strategy is to keep the public as close to 100% on accessibility and awareness, for all of my products. I plan on doing this by investing into the marketing aspects of my company. Using the annual report to predict how much marketing is needed to raise the awareness and accessibility as well as make up for lost awareness from the previous year.