Decisions made during the computer simulation. Essentially, this section reflects how you went about executing the plan identified in section 1 in light of customers’ needs and competitors’ actions. This is what we did and these were our results.

        There are four markets segments in which Andrews Corporation is competing which are Thrift, Core, Nano, and Elite. All the segments are different in characteristics like Price, MTBF, Age and performance. All the mentioned segment of the market caters different need and preferences of the customers. Andrews Corporation is competing in all four segments of the market with its three competitors named as Baldwin, Chester and Digby.

        It is believed by the Andrews Corporation that rivalry or competition between sensor manufacturers is quite good and beneficial for sensor business because each and every competition has the capability of teaching major organizational lessons. With the competition, the awareness of the market would be achieved by the organization. At an instance, competitors are not present and it doesn’t cause the company to improve the quality.

    As the competition rises, the organization optimizes the caliber of products while keeping the price at a minimum. For instance, purchasing good quality products has become easier with the rising competition because it allows different manufacturers to stick to the same price while improving the durability of product. Therefore, the competition is quite good for a business. Furthermore, it urges organizations to be unique from other competitors and offer services which are unique to only them. The aspects which are different makes them stand out from all the other competitors.

    Andrews Corporation actually made sure to go through every possible and available dataset like production information, conditional reports, and market segment analysis before making managerial decision such as financial decisions, HR, Production, marketing, and even decisions which were related to research and development.

    The position of Baker was always assured by Baldwin to be quite close to the best position. After observing and analyzing the movements of Baker on the perceptual map, the successful positioning of Able was made possible by Andrews. It was a new product of Andrews in the normal or traditional segment on the perceptual map. Due to it, Andrews was capable of achieving success in the normal segment of marketing from the 2020 year to the date by the end 2024 year.

    For overcoming this particular situation, the budget sales of Baldwin were examined closely by Andrews along with their recent rewards or achievements. It can be said that it was always made sure by Baldwin to investment the best or maximum on their promotion and sales and it is the main reason just why they were able to achieve success. On the basis of such studies and findings, it was decided by Andrews to expand its budgets regarding promotion and sales, and was capable of efficiently increasing the accessibility and awareness of the product during the late five years. Meanwhile, the pricing strategy of every competitor also had to be understood by Andrews just to make sure that the prices of Andrews are competitive and tough to be beaten. The aspect of competitive pricing is more than just a little important because it direct impacts sales and the generation of revenues.

    Through the first four years, Andrews’s Production department seemed to experience some certain issues in the case of management of inventory. The role of this department was to turning every input into a finished output using a series of processes regarding production. It is a functional area of the whole organization.

Market Analysis of section reflects 

For the purpose of analysis, Market can be divided into following segments of the customers, Traditional market segment, Low end market segment, High end market segments, Performance Segment and Size market segment.

In each of the segment, competitive position is different of each of the company so it is evaluated below individually.