Questions answers of Apple Company

 You are approached as a consultant (by the organizers of Apple d’HuZes) to provide an overview to new employees to why segmenting a customer base is critical in managing Customer Relationships. Please explain how segmentation can help address the 3 main achievement goals for CRM- with as many other industry/ company examples as you see fit- to fully explain the value of segmentation and how it can relate to the situation for Alpe d’HuZes.

As a consultant of Apple Company, the overview provided to our company about the employees is just about their working efficiency in that organization. The segmentation of the employees into the organization is very much important so that the desired place is given to the desired people in terms of keeping them to the right place where they deserve to be. This thing makes the working efficiency effective and accurate so that it will get great results in the organization process of selecting and keeping the employees at their desired places. It is sometimes very much difficult to resolve the issues of the employees of the organization in terms of keeping them positive and efficient so that they can get the best ever efficiency and they can work easily as a matter of fact. If the employees in the organization would not be remain comfortable and their needs and wants should not be satisfied properly then they cannot be able to have the best working effort in the organization as a must. This thing would be taken very carefully in the organization and hence they are going to manage the effectivity of the employees of the organization.

2.      Now that Alpe d’HuZes has conducted some key primary research it seems like people have varying different types of motivations for which to participate in the annual event. However, now Alpe d’HuZes needs I strategize how specifically the organization should strategically allocate its resources (financial, staff, marketing, supply chain, etc). With that all to be said:

·         Considering the above 3 main achievement goals for CRM (from question #1), how should Alpe d’HuZes allocate their resources to achieve each goal? In other words, for example assuming a $100000 budget for the next year (what % of that would be allocated to each customer segment) and why? How should the organization allocate staffing, customer service and sales to each group and why?

·         One the resource plan and break down have been allocated, what different marketing tactics would you recommend, therefore Alpe d’HuZes implement before during or after the event to the customer segments and why to have the most effective event to date?

The strategies are needed to be made in terms of making the goals and targets of the organization fulfilled and complete because they are the one who can make the organization successful and developed because they are going to manage the workings and they are also going to manage the profit ratio of the organization in an effective and efficient way. The most important thing is that if the strategies are made not according to the needs then they cannot be able to get the organization at a height of success and they cannot be able to make the organization compatible with the competitors working in the market. It is very much important for the organization to make the workings effective and efficient in terms of having great success and development in the organization. There are many of the marketing tactics have been presented in the organization that makes the organization fame more and they are going to increase the fame of the organization more among the competitors in the market. This thing will make the working very much effective and efficient as a must.

3.       More importantly, after applying the financial and organization resources to the above each 4 customer groups, the organization needs to also know whether the strategic CRM allocation is working. Therefore, what would you recommend to be the specific metrics for Alped ’HuZes Balanced Scorecard 12 months after resources have been implemented?

Proper measurements are required in every field of organization as after implement all type of resources, organization has to measure all its performance of resources and check whether all resources utilize more properly and more effectively with all the utilization capacity. Resources must be used more effectively and efficiently in the organization to get maximum results. The balanced scorecard is a regular process as cyclical process which focus on all external outcomes and internal processes. All the metrics consider all the trends at their best and worst practices and verify all the improved areas. It also provides a complete view of organization in four dimensions: internal process, financial objectives, change and growth potential and users’ overview.

            These metrics is constructed in such a way to improve the performance, make more efficient, effective and appropriate the internal control levels. Different type of performance metrics are: value indicators, efficiency indicators, competitiveness indicators, effectiveness indicators, profitability indicators, capacity indicators, quality indicators and productivity indicators. These are metrics provide different information related to performance of organization as measure the company’s excellence, manager need to observe all the process stages, provide accuracy in managerial decision, bring better understanding, speed and transparency and try to make the process more effective and efficient.

4.      You have also been approached to help design the next customer segmentation study/ primary research to better, more effectively identify four or five customer segments. In addition to the motivation for participating in the event, what other key pieces of information do you recommend Alpe d’ Huzes needs to obtain so to more effectively create the segments and why? Please provide examples so to strengthen the survey created for the next wave of primary research. 

During the customer segment, there are different points which must be consider to improve the customer relationship in different aspects and provide and build a long term and strong relationship with the customers in future. Different customers have different needs and requirements according to their will so it’s up to organization to check and consider all the requirements of customers and fulfill their needs as per their wants. Different piece of information is given which improve the customer segment and promote a strong relationship with the customers:

Age, gender, income, geography, device type, first purchase and acquisition path, all customer details, micro segmentation-built trust, customer needs are not static, and segmentation research must inform product development, personalization in the future and built strong relationship with the customers. For effective segmentation proper automation and machine learning are most important part of organization. The large number of data points that a marketing team bring to face continuous expansion and take proper time to give focus on all variables. Customer life value are very important part of all organizations success and built a long-term relationship with all its customers when they provide all products according to customer requirements and needs in all type of conditions and scenarios.