The
edushoe brand has become synonymous with excellent
customer service and with good reason, from its formative years to its
existence as an Amazon backup. This online footwear retailer has driven continuously in providing outstanding service to accomplish the high
quality of its famous and trendy products. Many lessons for the other companies to learn from
Zappos especially on how to grease their service in the supply chain.
Entrepreneur Magazine exposed some business tips
from Zappos in 2012, which the other enterprise could practice them along with
the outgoing supply chain which specifically
serves the online customers.
Zappos focuses on certain
elements to gain success such as build long-term
logistic cooperation, create a good
interaction between the distribution and delivery amount to get customer
satisfaction, and build up an excellent communication with the customers to become one of the world’s favorite e-commerce retailers (Michelli, 2011). Zappos
also addressing some critical areas of
supply chain operations to overall the success of the business such as:
·
Cost
management
·
Slow
time to market for new products
·
Long
delivery lead times
·
Delays
in response to customer service requests
·
Poor
order fill and on-time delivery performance
·
Inventory
shortages
·
Poor
product or service quality
Reference
Michelli,
J., 2011. The Zappos Experience. s.l.: Tata McGraw-Hill Education.