The Saudi Arabian economy is
diversifying which is attracting many investors globally and locally. Many
startups are coming with business ideas to add to the economic ecosystem of the
country. Our product is a unique product in the Saudi Arabian market. It is
body suite for workers made with non-Newtonian substance which shape shifts if
it receives a blow protecting the worker from any harm. This product ensures
international standards of safety and is a great product to market in Saudi
Arabia.
We will be analyzing our business
plan according to PESTAL (Political, Economic, Social, Technological,
Environment and Legal) factors to provide an insight about the business and its
dealing in the macro environmental factors as stated. Also Porter’s five forced
model to analyze its operation in the industry to get the strategy plan for the
business. The table below describes
PESTEL for the company.
Political
Saudi Arabia is ruled by the monarchy but they have many friendly regulations
when it comes to business. The crown prince Muhammad bin Salman is supporting
entrepreneurship and is motivating people to do business. The kingdom is
divided into 13 provinces which are administered by the provincial council.
The council is responsible for development of the projects and state budget
recommendations.
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Technological
Saudi Arabia is open to technology and is rapidly developing itself in the
arena. Saudi Arabia has recently shifted to Electronic health care record
systems and using ICT tools for hajj operations. They have heavily invested
in technology and innovation which makes it an attractive place to market our
product. The use of internet has experienced growth of 3750 percent since its
inception in the Saudi market.
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Economic
Saudi Arabia is one of the richest nations in the
world due to oil reserves. With the diversification of economy it is
strengthening itself. Saudi Arabia is capitalist economy and infrastructure
development will make our product relevant in the marker. FDI opportunities
in Saudi Arabia make it an attractive place to invest and do business. The
GDP of Saudi Arabia is growing and it is attractive for the investors.
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Environmental
There is an environmental regulated body sees if the business is in compliance
with the safety standards and there is no adverse effect of any project.
Safety and health are priorities.
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Social
Saudi Arabia is a major player in the Islamic bloc worldwide. Their
development goals are consistent with Islamic values and their cultural
heritage. There is variation in social classes exist due to wealth
accumulation. Many workers come from different countries to work. Major
bonding of one another due to kinship and religion. There is cultural
diversity due to people coming from different countries.
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Legal
New businesses are encouraged by the legal system by the local people. There
are employment and immigration laws for the companies providing certain ratio
of locals being employed compulsory.
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Threat of New entry on business Plan
There is no competition currently but there will a high degree competition and
there be entry threat as the economy supports new business.
Threat of substitute on business Plan
There are not many products that act as substitute or alternate to the product
we are offering.
Industry Rivalry on business Plan
There is no such competition as of now but is likely to develop with time.
First mover advantage is with our business.
Supplier power on business Plan
As it is a relatively new product there are number of suppliers for it so there
is less power with the supplier and they would not like to lose their client.
Buyer power on business Plan
Buyers do not have such options in the market. We can exploit the need through
strategic pricing and marketing.
References on business Plan
PESTLE Analysis of Saudi Arabia 2016 - Research and
Markets. (2016, July 25). Retrieved
from Business Wire (A Berkshire Hathaway Company): https://www.businesswire.com/news/home/20160725005591/en/PESTLE-Analysis-Saudi-Arabia-2016---Research