Introduction of Public Relations and Corporate Social Responsibility in business:

        Although PR and CSR are different and they impact a company in different ways, they are very well-matched. A company may use these terms in diverse ways. PR is the art of focusing on the customer that the company is targeting to market the business, involving having cordial relations with the customer. Effective use of PR increases the satisfaction of a client and is, therefore, a good business practice. (Clark, 2000)

        CSR, on the other hand, ensures that a company is sustainable by maintaining its reputation, or in other words, the tactic through which a company maintains its positive image. If a company is successful in having a good reputation in the society, it can substantially improve the revenue made by a corporation. CSR is very important to expand the company in the society as well has to go on with its business productively. (Saunders, 2012)

        While the two terms PR and CSR might mean the same at certain occasions, the fact that they are different terms cannot be denied. This paper w9uld deal with the nuances of the terms and analyse the difference between the terms keeping in mind the business of the company. When a company clinches to the importance of CSR, the progress is shared with the world to enlighten them by public relations. (Hartog & Luciani, 2009)

         When CSR achievements are publicized, companies might not get the result they desired for. In fact, the effect might be the opposite of that. This is because the company might be seen as doing nothing more than a PR fix, or just marketing on that certain issue. This might result in accusation of greenwashing, which is impelling of environmentalism to hint that the company ensures environment-friendly procedures. (Frankental, 2001)