Literature Review of Public Relations and Corporate Social Responsibility in business

        Weber conducted a research and found that companies with CSR know what they should give back to the customers and society. They also have an understanding of their responsibility to satisfy their shareholders. Due to that, a company needs to invest in CSR, which they will get back by the effect of CSR on increasing the revenue of a company. The company is responsible for the way they extend a caring hand to the society as well as their clients.

        The paper therefore inquires the impact of the business of CSR activities by a company’s perspective.  Hypothetically, moving towards a multi-dimensional imitation is urbanized which would be acceptable to the company managers to level-up their business is said to be a company definite case for the CSR. (Weber, 2008).

        According to researches by MOHR, WEBB, & HARRIS, (2001), the monetary declaration and the CSR practices should have an optimistic association so that a positive correlation could be put up between the conditions of that comparable time. The corporation as well should know its CSR practices it ensures to enhance its profits are not to use up the earnings. (MOHR, WEBB, & HARRIS, 2001)

        Nowadays, companies face pressure to strike a balance between productivity and working within conditions acceptable to the society. However, researches now show a link by supplying some data on corporate social responsibility’s impact on productivity. In this paper, the conclusion is determined by interviewing the customers that believe it is important to take into account a company’s social responsibility. So it is appropriate to say that there are different types of consumers that range from being indifferent to basing their purchases on a company’s social responsibility is industrial from the inquisition that would likely to be made in the study. (MOHR, WEBB, & HARRIS, 2001)

        According to another research by Wright & Hinson (2009), the public relation of the companies could be affected by the technologies. The modern age of technologies impacts companies as they have to ensure making the best way to connect with their clients and improve their relations with them. (Wright & Hinson).

        According to yet another research by Sthapitonands (2015), the multi-national companies (MNCs) are integral in bringing the western idea of social responsibility practices to Thailand, a place which is predominantly Buddhist, so there are many religious and social influences in incorporating western ideas of MNCs. Pid Thong Lang Phra, a Thai phrase meaning ‘doing good deeds’ but not announcing them, emphasises in a traditional cultural attitude to charitable ideas.  As far as CSR in Thailand is concerned, there is a slight consideration of local nongovernmental organizations (NGOs) in the discourse and its relationship with the nationally-based corporations that do CSR activities. (Saunders, 2012)

        According to research by Kolk, (2016), the social responsibility issues of past 50 years are addressed by international business literature, which highlight the main developments and implication from the lenses of history. Specifically, attention to Journal of World Business (JWB), which has covered the entirety of the era and published articles relevant to the issues, is paid; compared to the Journal of International Business Studies (JIBS) and the IB Journal. This article would talk about the illustration of different concepts of IB and social responsibility. There are three subthemes: the environment, ethics, rights and responsibilities, poverty and sustainable development. These are discussed below.