Research Design / Methodology of Public Relations and Corporate Social Responsibility in business

        This paper will have all the necessary illustrations and several other activities related to subject of this Paper. This report will analyze that what are the effect of activities done by the PR and CSR after collecting the data of the practices of both these departments.

        This methodology will give all the restrictions it has as the research method for the completions of this study involves data, sample and Population will be completed from individuals. Furthermore, this report will also cite the constraints of this study.

        This study will use both quantitative and qualitative method for research as questionnaire will be derived from the sample to measure the activities of CSR and PR within the company so will it discuss the hurdle or constraints it may have to face during the collection of data for this specific research. Hence the data gathered using both of the method cited above results will be derived upon.

Sampling Method

Questionaries that would be filled by individuals is elected as the primary source of research and to conclude results from it.

Questionnaire is designed to ask specific questions about the role of CSR and PR activities in the company. It will be filled by both higher management or executives and other employees in the company, which will help un in understanding the view point of both.

Measurement Instrument

        This research will use questionnaire a primary source for getting the data and results from it. Moreover, secondary data i.e. earlier studies and research questions regarding the CSR and PR activities in the company will be the variable to be used. In this regard there are 3 questions designed to be asked from employees and 3 from the higher management i.e. executives of the organization.

        The questionnaire designed for this study will be dispersed among 75 volunteers of different companies, as this is totally on volunteer base so 25 females and 50 random males will be elected. These volunteer employees will be requested to fill the questionnaire who will be willing to share their opinion.  In many ways a company can implement several CSR and PR activities that will results in not only boost of their individual performance but overall performance of the company.  The purpose of the CSR and PR activities is to boost up the efficiency of the company and increase the gross revenue in the company.