Theory X is an approach of
management which believes that people work for self interest and are otherwise
indolent. The approach suggests that it is the duty of the management to
introduce an environment that cultivates hard work and productivity; to adopt a
carrot and stick policy. The nature of the organization supersedes that of the
nature of the employees who are already considered lazy and unmotivated. Human
resources are viewed just as other resources and are considered to be made
productive under a system. This is the Michigan model or Hard HRM. Theory Y is an
inverse approach that believes that human resources have emotions and can be
motivated as well as encouraged. This approach entails that through self
realization; workers commit to work and also take interest. It is important for
managers to make sure that they keep their workers motivated and help them to
realize that they have potential to do well. According to this theory approach,
the people are responsible rather than lazy, and they can be motivated to
achieve goals. This HRM approach is the real essence of Soft HRM or Harvard
Model (Thompson, 1967)
The quick decisions might be
taken with the help of hard approach, and it might also help in achieving cost
effective workforce, but workers needs are neglected in this approach hence
resulting in more absenteeism, higher turnover and inadequate hiring practices.
The "soft" approach is more of an empathetic approach where good
treatment is deserved by all. This approach is said to increase motivation due
to factors such as rewards and benefits. However, sometimes businesses need to
ensure that the cost of all benefits combined is not harming the company’s
interests. (Tichy, Devanna, & Fombrun, 1984)
The table below entails the
contrast between the two theories. It categorizes the hard model as elements of
control while the soft model as elements of commitment. The hard model is a
traditional view of management where there is more control and supervision. Due
to this staunch approach there is little commitment to work. The soft model is
considered to be a contemporary approach where employees are self motivated and
are highly committed to work. This model relates to human relationships where
teamwork is encouraged while the hard model has more of a bureaucratic style
with little or no teamwork. With regard to managerial structure, the hard model
is hierarchical while the soft model has a flatter structure. The difference
between control and commitment is that while employees are treated as workers
in the former, the latter treats them as assets. Skills and competencies of the
employees are not recognized by the organization that practices hard models.
These employees are not given autonomy or control over anything. Organizations
practicing the soft model encourage and develop skills and competencies through
reward and motivation and are empowered and autonomous with the work entitled
to them. Finally, both models work towards achieving the goals of the
organization first and foremost; however the soft model aligns the goals of its
employees to those of the organization hence also achieving employee’s goals.
(Truss C. , 1997)
Soft culture accentuates the integration of business objectives with HR policies.
The focus is given to considering employees as valuable assets who are
committed, skilled and motivated enough to be a competitive advantage for the
organization. When employees are entrusted and empowered they participate
enough to develop an environment which is conducive and productive in nature. This
way, employees feel more committed and motivated to work with more
determination and in turn develop trust and loyalty. The HRM”S main focus is
given to “humans”. The business strategy is actually incorporated in the hard
culture approach, which asserts that system, human resource policies and
activities should be taken into consideration. With this perspective, the human
resource is considered as a production factor, which lists the employees of an
organization as business expenses rather than resource that are skilled enough
to transform factors of production into monetary terms. The passive overview is
given to resources, and they are treated as skills as well as numbers with an
equitable price, rather than taking a resource as innovative minds. The HRM’s focus
in this regard is given to “resource” (Rao, 2016)
The normative HRM concept is also
brought out in view by the research. Many organizations have adopted this
concept, and operate it on two common premises. The first is HR policies,
regardless of their hard or soft nature, should be incorporated into strategic
business planning which will help alter the culture of the organization with regard
to business goals. Secondly, human resources act as a competitive advantage for
businesses and should be valued. These resources when tackled through the right
policies will help to promote actual commitment. Hence, normative HRM concept suggests
that a linear as well as simple relationship exists between HRM & strategy.
(Vaughan, 1994)
There is certain distinction between both soft & hard HRM, and it offers
two sharply different alternatives aspects in a single approach for the
management. Moreover, both also stresses upon the importance of strategy,
people so that each component can be given a different meaning, and different
assumptions are made for the human nature. Hence, the contrast that exists
between soft & hard HRM, is unmistakably a gap between actual realty and rhetoric.
As per conclusions made by the
analysis of annual report, it was found that rhetoric for the organization was
soft, and Australian workforce survey analysis revealed that actual reality for
the workforce is hard. From this perspective human resources act as an expense
to the business (hard HR) while organizational practices exercise more control
rather than encouraging commitment which lead to findings that relate that even
though productivity levels surged, the level of stress and dissatisfaction also
increased. Although some surveys have provided the evidence for the variables of
soft HRM that they are also increasing and that reality does not only comprise
of hard elements, however, once again within the constraints, in other words
performance. Interestingly, survey results also come with the limitation that
the management and employees responses are not in the same perspective; while
the management records its responses with soft elements the workers focus on
the hard realities of the workplace. (Blyton & Turnbull,
1994)
According to research, in reality
there are no hard and fast examples of soft as well as hard HRM. The companies
adopted the rhetoric which was very similar to show the elements of soft &
commitment model, but in actual the employees were experiencing a different
reality where they were dealing with the hard model looking to get strategic
controls. A research finding stipulates that ironically enough, companies that
incorporate motivational programs to increase employee commitment are mostly
the ones that are downsizing and focused on cost cutting. With this
perspective, it has been explained by the researchers that HRM does not come
with one language, rather it consist of two languages, one is hard and the
other is soft, which are compliant by the “tough love” language, where there
are two parties that reap the effects, the ones that benefit and the ones that
suffer. As a result, saving the mass at the loss for a few is described as downsizing
while though the ones that remain do not lose their job, they do lose the sense
of job security. It has been revealed by the research that in overall terms,
the rhetoric of HRM comes with soft view, but in reality, it is not soft,
rather it is hard. Even there are cases, where soft elements are incorporated
into the culture, the structure and backbone usually comprises of a hard
framework (Legge, 1995)
References on STRATEGIC HUMAN
RESOURCE MANAGEMENT
Blyton, P., &
Turnbull, P. (1994). Reassessing HRM. Sage Publications.
Legge, K. (1995). HRM: Rhetoric, Reality and Hidden agendas.
Rao, M. (2016). Hard VS. Soft Leadership. Strategic Hr Review .
Thompson, J. (1967). Organization in Action. In M. Hill, Organization
in Action.
Tichy, N., Devanna, M., & Fombrun, C. (1984). Strategic HRM.
Wiley, NY.
Truss, C. (1997). Soft and Hard Models of HRM. (L. Gratton, Ed.) Strategic
HRM , 134-148.
Truss, C., Gratton, L., & Hope-Hailey, V. (1997, January). SOFT AND
HARD MODELS OF HUMAN RESOURCE MANAGEMENT:A REAPPRAISAL. Journal of
Management Sciences , 54-73.
Vaughan, E. (1994). The trial between sense and sentiment, A refelcetion
of the language of HRM. Journal of General Management , 20-32.