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For this specific research on impact of CSR
and PR activities in the company; there could be several methods of study can
be used.
The aim of this study by using both primary
and secondary is to find out the changes that organizations are looking to have
by means of CSR and PR activities and how it will impact on organization.
The method that is elected for the topic of
research is qualitative oriented. As in this method of study respondent’s
opinion is taken using a survey questionnaire. This is because this method is
very flexible in terms of those things that are either unknown or moderately
known.
Likewise, this type of research is more oriented not only towards
improvement but to have a research that is more advance. It can only be
problematic if the aims are not clear enough and when there is large amount
data to be analyse it may become very complex to get proper results. This
research is strictly confined on finding the impact of adoption of PR and CSR
activities within the company.
References of PROPOSED ANALYTICAL METHOD OF PUBLIC RELATIONS AND CORPORATE SOCIAL RESPONSIBILITY IN BUSINESS
Alsubaie, Mesfer. 2016. "The
Effectiveness of Corporate Social Responsibility in Saudi Arabia." Global
Journal of HUMAN-SOCIAL SCIENCE: C Sociology & Culture 16 (4).
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