CSR should have an attitude that should be very systematic, long-lasting and combined towards the business. Furthermore, it acts as an important constituent of the company’s policies and organization structure. The theme behind CSR is to be nice towards environment, Supply chain, Stake Holders, Customers, company Stock Holders, Community, and Employees. The idea behind this is to do all that things to survive as a company. It is to take such decisions that are not only smart that will help in making business long lasting but it should identity the impact or how it will have on Stake holders. CSR abbreviation rephrased by CSR International ‘s as Corporate Sustainability & Responsibility is the best definition that I like because it depicts the features of CSR that are incorporated to the business.  (CARROLL, 1999).

        Most of the companies make a mistake of making the CSR as source of PR or Marketing Program. And these are the companies who are not aware of the fact that CSR is the all about Business long lastingness. In this way they are “green-washing” their organization.  I am of the opinion that until CSR program has somewhat momentum until then PR Should take care of it lightly further only then you may actually show off or have rejoice. 

        The Courteous and anticipated behaviour should not be something that one should be happy about as it can not long lasting and may bring more harm then good.  Public should be aware of the fact by PR that although they have a CSR program in which some of the areas are under development. Furthermore, it should focus on efforts by CSR that are ongoing. It should be however noted that it should be strict to CSR activities only nothing more about the company. (Sthapitanonda, 2015).

        The idea behind the derivation of Corporate social responsibility (CSR) to share a positive image with the stake holders, world, employees and Communities. Some of the organizations has used CSR as to build reputation rather than to use it as a change maker other should be given some notable directions from the companies such as Black Rock meanwhile some of the organization have taken this issue to their heart.   (Dhahran, 2014).

        In changing time all the approaches that are communication centric should react with what we should call authenticity. In modern times both the company Employees and Customers are Communicating with their wallet as well as their ethics. They do like good customer service and features that are good. But in the same way they do have concerns to what matters to them. (Alsubaie, 2016).

References of  Analysis of Public Relations and Corporate Social Responsibility in business

Alsubaie, M. (2016). The Effectiveness of Corporate Social Responsibility in Saudi Arabia. Global Journal of HUMAN-SOCIAL SCIENCE: C Sociology & Culture, 16(4).

CARROLL, A. B. (1999). Corporate Social Responsibility. BUSINESS & SOCIETY, 38(3), 268-295.

Dhahran. (2014, April 14). CSR forum focuses on partnerships and volunteerism. Retrieved from http://www.saudiaramco.com/en/home/news-media/news/csr-forum-focuses-on-partnerships-and-volunteerism-.html

Sthapitanonda, P. (2015). ‘Pid Thong Lang Phra’ - The Impact of Culture upon Thai CSR Concepts and Practice: A Study of Relationships between NGOs and Corporations.