The intensive research work carried out by (Qutub 2013) demonstrated media
misrepresentations about Middle Eastern people and cultures. The research
defines the political intentions behind the misconception and stereotypical
images about the Middle Eastern Cultures in the American media. The concepts
provided by the American media effects the concept of locals, the general
public considers the Middle Eastern on the similar biases (Qutub 2013).
In the research, the critical analysis was chiefly comprehended
to the three issues. As a matter of first and prime importance, the exposition
addresses the explanations for confining and representing the Middle East
through a negative way in the predominant media of the United States (Qutub 2013). Furthermore, the
research investigates about liberation and freedom of Muslim women’s. In the
last, the research reclassifies the culture and prescribes other alternative
strategies instead of media of the United States and to have interactions with
different Middle Eastern cultures. New strategies are introduced in the
research to resolve the cross-cultural misunderstanding and to communicate the
people in other effective ways (Qutub 2013).
In the media, the Middle Eastern people are portrayed are
repressive, inferior, restricting and male dominating society. The critical
analysis identifies the stereotypical image and observes Middle Eastern
cultures through the theoretical framework (Qutub 2013).
The American media shows controversial issues and the challenge is to uncover
the oppressive power discoursed beyond the media. The researcher lives in the
United States and applies self-reflective rationale to find the contrasts in
the American media (Qutub 2013).
The Orientalism is considered for the typical imagery to
conclude the influence on the stereotypical image on the Eastern culture. The
false portrayal prevents the United States and other westerns from knowing
about the reality included in the Middle Eastern Cultures (Qutub 2013).
The observations about the Middle Eastern cultures are interpreted and
evaluated in the research and it is based on the assumptions. The conclusions
tend to demonstrate the deceptive, misleading and partial considerations (Qutub 2013).
The misconception of Middle Eastern Cultures is based on the
stereotypes as illustrated by Hollywood. Through the living of the United
States the researchers identified stereotypical negative assumptions for the
identification of middle eastern and Arab Muslims (Radcliffe and Lam 2018). The fabricated and
stereotypical images were generated after the incidence of 9/11 that is
associated with the Muslim individuals. The representation of Middle Eastern
cultures is a requirement of American troops for the civil wars (Qutub 2013).
The research conducted by Jack G. Shaheen in 1985
investigated the distorted image of Middle Eastern people and conflicts and how
these issues are portrayed in the American culture. (Shaheen 1985). In the media of the United States, the
news corresponding to the misperceptions of Arabs generates a stereotypical
image in the other people. The misconception illustrated in the media from past
few decades influenced the foreign policies, decisions, the image in the world,
and numerous sectors (Shaheen 1985).
The portrayed image of the Arabs and people of Middle East
is highly pervasive that induced threats on the public views and how the opinions
of publics are engulfed. The ultimate impact is on the foreign policies of
America towards the Middle East (Shaheen 1985). Throughout different perspectives, the
everyday lifestyle, convictions, beliefs, and traditions of the Arabs are
extraordinarily different and media is generating a general type of stereotyped
image (Shaheen 1985). The research represented myths as
perpetrated by different media groups and writers (Shaheen 1985). The investment of Arabs in the United
States is minimal when compared to the other investors. According to the
researcher, the perception of media induces direct impact on the public opinion
the in reaction the Middle East losses corresponding vision (Shaheen 1985).
All of the conditions were distinguished by previous
official VP of the American Jewish Congress named as Henry Siegman. "At
the point when Americans take a gander at the encompassing Arab social orders,
they don't consider a comparable feeling of sympathy and similarity (Shaheen 1985). While on the other
hand United States culture might be expected as emerging for standards
regarding the societies, lifestyles, norms, and values.
The prominent and well recognized foreign service officer
Laurence Pope agreed with the Siegman and he mentioned further that one outcome
is that Middle Easterners as well as Arab Muslims, their societies and their cultures
are a reasonable source of entertainment for the stereotyping and bias that is
of the crudest kind (Shaheen 1985).
(Shirazi 2013) Investigated the role of social media
in representing Middle Eastern people. The research methodology and approach is
based on the theory of the social network and the method is critical discourse
analysis (CDA) and the study investigated social media role in the MENA
regions. The research identified that social media is portraying an intensified
view of Middle Eastern people (Shirazi 2013).
The study was limited to the particular time frame that was
applied to the developing countries around the globe. The social media tool was
provided through the internet and services demonstrated effective media
discourse (Shirazi 2013). The intense use of social media among
the citizens increases negative influence on the communities if the media is
portraying negative information among the users. The internet is becoming a
multi vocal platform that generates voices for the Middle Eastern people (Shirazi 2013).
The mobilizing effect of the social media in the
communication can generate hype for the conflicts. The United States is
probably one of the freest press but nonetheless, there are still constraints that
promote false perceptions (Shirazi 2013). The criticism of the Arab world killed
concepts of a number of Arab lovers. Besides all the facts, the public opinion concerning
the Middle East people is distorted (Shirazi 2013).
The recent research reported a series of some annual reports
and captured data about the facts in the social media for the Middle East (Radcliffe and Lam 2018). The research
identified some continued growth from past few years that represents visual and
social visions. The usage of social media such as snapchat, Instagram,
Facebook, and WhatsApp has declined among the Arab youth. The overall product
growth decreased due to political tensions in Qatar, Saudi Arabia, and Iran. The
report presented international coverage on social media (Radcliffe and Lam 2018). The rise of social
media issues has an influence on the popularity of Middle Eastern people. The
source of news on social media should be as authentic as mentioned by the
research group (Radcliffe and Lam 2018).
The research conducted by (Ridouani 2011) is related to the representation of
Muslims and Arabs in the Western media. The western media is generating
inaccurate perception about the Middle Eastern people, particularly for the
fundamentalism. The literal interpretation is portraying Middle Eastern people
as terrorism and extremism (Ridouani 2011). The distortion of facts generates a
negative image of the culture and society of Arabs. The diverse world of Middle
Eastern is populated as uncivilized characters and cultural stereotyping. The
distortion of the Arab identity is due to the western portrayed imagination (Ridouani 2011).
The deliberate framework fabricated by the media characterize
a number of issues and features. The media painted violated and bluntly about
the misconception related to the Middle Eastern people (Ridouani 2011). The Arabs are reputed on the basis of
ideological framework. The legendary and fictitious figure of the Arab Muslims
is identified by the distorted ideas that are falsely attributed to the
imaginary concepts. The predominant concept of the media is on the performance
that is inculcated by the Americans (Ridouani 2011). The media preserves unanimous
stereotype image about the Arabs that induces impact on the political, social
and cultural factors. The media is responsible for the fabrication of the wrong
image about the Middle Western people (Howard, et al. 2011).
Conclusion of Middle Eastern people represented in the Media
from Saudi Perspective
The present work is based on the critical analysis of cross-cultural
consideration for the misinterpreted vision about the Middle East people by the
media. The research work identifies link of the United States with all the
issues. The Western media lens are illustrating misleading image about the
Middle East people and the general community is getting negative influence from
all the issues and images.
References of Middle Eastern people represented in the Media
from Saudi Perspective
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