Report on Strategy evaluation of Apple Inc

        Apple Inc is selected for the task of the business strategy evaluation because it’s well known and leading Company having vast diversity according to its product lines. It is also running massive operations as well as vast size. The strategy evaluation shows the Apple’s value discipline, its grand strategy and generic strategy.   

Apple’s value discipline

        This concept is introduced by the Koch, Treacy and Weiersema (2010) and it also follows the studies of the Micheal Poreter.  This theories describes every companies must be follow the three dimension as;

Product leadership, Customer Intimacy and Operational excellence are included in these three dimensions. By using these three dimensions apple is focusing on the product lairdship whereas the other two parts will be maintain according to the standards of the industry (Teece, 2010).

Apple Inc’s Generic Strategy

         This strategy is referring as an approach which is used Apple strategic planning which is adopted for improving their position in the particular industry or market. The Apple Inc is particularly divided in to four basic strategies as;

        Low cost Provider strategy:  It is realized by the Apple Inc. that there is high demand for low budget consumer electronic, That’s why the ibook and IMac computer were designed to meeting the requirements of the buyers because it have low cost (McGrath, 2013).

Grand strategy evaluation of Apple Inc

        Grand strategy of the Apple Inc can be evaluated by the strategy matrix which is based on the two evaluate dimensions; it includes the growth of the competitive position and market industry.  The four quadrant matrix is used for discussing the grand strategy evaluation of Apple Inc it also shows the Apple Inc must use these strategy  in the respective quadrant

This four quadrant matrix represents the evaluation the strategies of Apple Inc smartly but in details (Tilles, 2017).