Marketing Mix Four Ps of Construction Business Plan in Saudi Arabia and its Mobile App

Product

        The focus of construction business is to facilitate the customers with the efficient and worthy services. The construction process is related to the dealing of the market. The affordable and attractive services are provided to the customers in the market of Saudi Arabia. The company is offering number of services; build in packages, discount strategies to get more customers attracted by the offers. The project for the development of constructional business includes shopping malls, houses, bridges, restaurants, schools etc.

Price

        The price of services are adjusted by different factors as based on the focus of mental connotations and the target customers are high-class customers and they spend higher amount of money on the improved as well as high quality projects of constructions. Even the prices and packages offered by construction business are highly time reasonable but still customer only wants to have services from the company.  The company is well aware of process quality and approval of the prices that are required for the production process. The loyal customers in the construction business work properly.  

Place

        The place for the business is decided efficiently in the market of Saudi Arabia, the customers prefers particular type of buildings and houses. Some marketing strategies induces spotlight on the preferences of customers to provide the services. The effective and loyal customers can be provided by the services.     

Promotion

The process of advertising the promotion of business is of different types such as press, online means, and social media .

Social media use

        There are different methods to promote the construction business such as from social media including Facebook, YouTube, and Twitter. The appropriate process is effective and can illustrate the power of certain areas in the community. The advertisement of local construction services can be placed on the Facebook to make business linked with different customers. In order to initiate the promotion through social media the plan of action will be considered first. The skill videos on the social media can promote product and services through YouTube. 

Blogs/websites 

         Different types of content and phrases can be used to advertise the services through websites or blogs. The customers accept attractive phrases that are often mentioned on the guest posts, articles and blogs. The people running business and sites are often not employed on the sites. The great promotional placements for the business can be through websites and blogs. The advertisement is careful process and little traffic can improve the process. Ideally the websites wants to publish the construction business work carefully. The articles for the higher traffics in the construction process can improve the business. The websites and blogs gets more traffic and chances to get more views from the prospective customers. 

Newspapers

        The newspaper are also useful source to promote the business articles. For this purpose the business editors are required to be accessed by the pitching process. The reliable medium for the promotion can be achieved through the printed version of the advertisement in any paper. The advertisement can be sent for the editorial section.    

Market Segment

        In the construction business there are number of ways to approach the marketing segments, as the company is accessing the elite class people for the constructional business. The deals are more revenue generating and management can approach the demand of such constructional projects. The upper class people are said to be more recurring with the services and long run plan will be developed to overcome the demands of client.