Summing up all the discussion from above it is concluded
that the distribution network the Kellogg Company is using currently is ideal
and save. The other design method that is used by this company is that they can
use the manufacturer storage with direct shipping this method can be used
through the use of different websites and software. As this company is using
the Retailer storage with customer pickup and this design for the distribution
network is best and suit with their company because through the use of this
design the efficiency of their distribution has been increased in great amount.
This design is ideal for this company because through this network the
efficiency of distribution increased. The other design method that is used by
this company is that they can use the manufacturer storage with direct shipping
this method can be used through the use of different websites and software.
Reference of Network
distribution at Kellogg Company
Watson, Michael, Sara Lewis, Peter Cacioppi, and Jay Jayaraman. 2012. Supply
Chain Network Design: Applying Optimization and Analytics to the Global Supply
Chain. FT Press,.
Wordpress.com. 2018. Distributional Channelling By Kellogg’s.
https://mpk732t12016clusterb.wordpress.com/2016/05/16/distributional-channelling-by-kelloggs/.