Report on The United Arab Emirate’s market

            The United Arab Emirate’s market is very dynamic and diverse given the demographics. The UAE is economic hub for many foreign brands and an active market due to expatriates & tourists in large number visiting the city of Dubai. Our business has decided to export purse from Canada to USA. There are numerous reasons why the export of purses has been chosen. One of the foremost reasons is that accessibility of the market of the UAE. The UAE is the largest exporter to which Canada export. This means the ease of access to the UAE market is the main reason behind the expansion and the trade terms are secure and benefitting for the company.  The specific reason regarding the choice and features of product are below.

Choice of Product, market and analysis

        The product of choice is purse from a reputable Canadian brand. The purse comes in different types and sizes. Clutches and handbags are the extension of the purses which show the diverse portfolio for the products. The purpose of the purse is to carry items for the women that may include make up, money, documents, phone etc. The need of women is that it should be classy and stylish to compliment them for carrying their stuff. The product is highly shopped by women and men. Men mostly buy it to gift it to their loved ones. The choice we made specific about the purse is due to a number of factors that range specifically from the brand name to the market dynamics of the UAE.

        The name of the brand is Judith and Charles. Judith and Charles give the premium feel to the purses being exported and the large consumer market is brand conscious. The purse falls under the category of women accessories and is one of the most shopped items in the malls of UAE (Dubai and Sharjah). The demand of the product is so great that in the areas of Dierra, Bur Dubai and Sharjah in the UAE there are rip off brands and local stores selling copies of the brand at a lower price. Judith and Charles product is premium feel and comes with the trendiest design. The products are high quality and priced in an affordable range.  Judith and Charles have its brand equity and being a Canadian makes it more authentic over the entire rip off ones. The decision to be specific about the purses is a strategic decision provided the demand and the need of the consumer. The purses of Judith and Charles cater to both the customer needs and demands. The product is a branded one and is not of high price.

        The UAE market is responsive and economic viable one which can be seen by the malls that exist in the region. The choice of purse is a strategic one given it is the highest shopped commodity in the region. There exist many brands that primarily include Charles and Keith, Gucci, Armani and others. All these brands are performing well and resonate well with the customers. The customer base is mostly the tourists visiting the country.

 References of The United Arab Emirate’s market

Emirates, E. o. (2018). Canada - United Arab Emirates relations. Retrieved November 23, 2018, from Canada International : http://www.canadainternational.gc.ca/uae-eau/bilateral_relations_bilaterales/index.aspx?lang=eng

Khan, T. (2018). UAE Market review and forecast 2018. Dubai: Knight Frank Research.