Report on the mission of Zest Energy Drinks

        The mission of Zest is to capture a large consumer market by providing them an energy drink that uses the best quality ingredients. They create a culture where employees learn and further develop their skills in a friendly environment. Zest is a part of energy drink industry. They use 100% natural ingredients that include coconut water, glucose and lemon zest. The mission of Zest has been made clear in the organization; this is done to ensure that everyone works towards achieving a similar objective.  Their mission statement is well understood by their employees since they have been successful in achieving their mission.

        The energy drinks use good ingredients and there haven’t been any complaints about their product. They are producing healthy energy drinks that give them a competitive edge in the energy drink market. Moreover, there drinks are priced competitively so a wide number of consumers are attracted to their product. Currently, it has a well established name and wide range of customers but it wants to go ahead of its competitors by gaining the largest market share. Zest also in the future wants to target different market segments. (Zesttea.com, 2018)

References of Zest Energy Drinks

Zesttea.com. (2018). Zest Tea Healthy Energy Drinks. Retrieved from https://www.zesttea.com/pages/energy-drink