Does the firm define its business in terms of benefits its customers want rather than in terms of goods in services?

            Right now it is putting in a lot of resources in producing energy drinks that are meant to meet needs of all the consumers. In the future it wants to segment the market on the basis of gender, age and consumption. By gender segmentation we mean that it wants to produce different energy drinks for females and males. Since both the gender requires different nutritional levels they want to make changes accordingly in their drink. Moreover, the packaging will also be made different for females and males differently. By age segmentation we mean dividing the market on the basis of age brackets for instance, 13-18 age bracket and 19-30 age bracket.

        Lastly, by consumption we want to segment the market depending on how the consumers consume our product. Some consumers like to have energy drink in the morning while others prefer having it mid day. Different people use it for different purposes for example, before workout or before going to university. So Zest wants to come up with a product line based on its usage. Zest also wants to expand its product line and come up with tea bags and coffee line. This will meet the needs of customers who are addicted to tea or coffee as well. (Finalreport3.wordpress.com, 2017)

        Zest has numerous resources that include assets that are their machinery that is used in the production process. It is of great worth in monetary terms. Then they have human resources that are their labor that is used for the production and selling of energy drink bottles. Without the mental and physical efforts of the labor the company would be unable to function.

        When it comes to employee related issues Zest is really focused on hiring the best candidates that can understand and contribute fully to achieve their objectives. Once the employees are recruited they are given orientation of the company. Zest expectations, objectives are delivered to the employees. Further employee’s performances are evaluated and they are given all the necessary training to improve their work. Organizational structure has been created where clear levels of hierarchy are presented to the entire workforce.

References of benefits its customers want rather than in terms of goods in services

Finalreport3.wordpress.com. (2017). Story Board – Video Plan. Retrieved from https://finalreport3.wordpress.com/