Essay on Pecan Resist

         The article is written by the Meyer in October 2018 to present the purpose and impact of the recently launched product by the famous Ice cream company Ben and Jerry. in the article he told that Ben and Jerry's company is going to introduce a new ice cream flavor that elaborates their political point of view. however, the purpose of introducing such product is to record their protest against the injustice and wrong decision taken by the current government of the USA particularly its emphasis on the decisions of Donald Trump (Meyer 2018).

       In accordance with the article “Pecan Resist” (the new flavor of ice cream) is chocolate ice cream with the combination of walnuts, dark fudge chunks, fudge-covered almonds, white fudge chunks, and pecans. Flavor represents the campaign “Lick injustice and champion those fighting to create a more just and equitable nation for us all” started by the Ben and Jerry Company.  Ben and Jerry were already known in society as a supporting company for various social benefit campaign. therefore in the social welfare, it is not their initial step but in fact, it is a big step from all the previously taken steps.

      The strategy of the company is being appreciated and discouraged by several business experts. as in accordance with the marketing Professor at the University of South Florida elaborate that Campaign it-self is basically a marketing campaign. People who are against the Donald Trump and consider that the major reason of increasing injustice in the USA is the decision taken by the Donald Trump and his team they will surely support the company in the campaign by purchasing their new flavor thus supporters of the campaign are the source to increase sales for the company. while on the other side Donald Trump is also the apple of the public eye as a huge population of the USA is still the supporters and followers of Donald Trump. by introducing a campaign in opposition to Donald Trump may cause them to boycott the Ben and Jerrys products.

      The ice cream Pecan Resist is only available to the website of the company and the selected outlets, however, currently, Pecan Resist is not introduced in all segments of the company. therefore if we analyze it as a business strategy we can say that in case of profit and loss company will be  the only entity who will suffer in all situations as in case of increase in  the sales they will get all the profit and similarly in case of loss only company will get negative influence as other retailers and public stores are not involved in their supply chain.

        However, if we consider it as the business strategy we can claim that it will generate long-term effects on the overall business of Ben and Jerry. there are chances that campaign started by Pecan Resist flavor will encourage changes in the society also as it summons the public to stand up against the injustice in their society (Meyer 2018).

       While a brief overview of the article indicates that in the past a number of companies started by the support of new products and changing the name of the brand have resulted in the success and they earn huge profits from the profit. Basically, if we analyze the Pecan Resist ice cream campaign, we can conclude that it is going to do well for both stakeholders and shareholders of the company. research has proved that people in the present age eagerly buy the products of the company that are working for social welfare. companies developing strategies according to the corporate social responsibility and social welfare of the company are highly appreciated in the market. therefore there are chances that people will support this silent and harmless campaign to record their protect and to show their strength with the public in raising their voice against injustice in the USA to make the USA one of the best place to live in.