Hypothesis on Field of innovation in online communities

        The online consumers are often promising with the services and are often appreciated for being the source of innovation and new ideas. The research is related to the investigation of the virtual community role in the innovation and service sectors of the firms (Toral & Gangi, 2011). The online consumers are considered for the development of new products and launching of new and strong methods. The research recognizes and clarifies the access for the online community and target community for the measurement of the effective process regarding the launch of new products.

        The focus of virtual organizations is towards the network and alliance that is between the consumers and companies. The company accumulates the information about the virtual communities and the limited relation of virtual community with the companies, alliances, and networks of individuals. The virtual community classifies the current online users from the perspective of product innovation development.

        The study design selected for the evaluation of consumer behavior is related to the data collection. The data was accumulated from an extensive literature review, online statistical analysis about the virtual community and measurement items provided by the companies (Richard P. Bagozzi, 2002). The motivation of study is to investigate the views of consumers and how it can be used for the development of companies (Toral & Gangi, 2011). The subsequent analysis from the previous research is dependent upon information provided by the companies about the virtual community and number of ideas provided by the consumers. The research results were measured for multiple previous types of research and corresponding results were overviewed and measured (Piller, Vossen, & Ihl, 2011).

        People who make the most of their cooperation may go with the flow or trend. In case of an ideal condition in which it is possible that they get completely involved by the trend, movement, having any feeling of existence (Richard P. Bagozzi, 2002). As in the states of profound association, opportunity, consideration, challenge, the feeling of authority, capability and delight purchasers can be simplest experience stream for the consumers.

        The interactions of consumers with the service providers is based on the subjective of reward that increases with more experienced efforts of the companies (Chan & Lee, 2016). The consumers can be engaged with the virtual new product development and it is based on the motivational state, capability, capacity, and needs of the consumers (Saunière, Leroyer, Boudin, & Jean, 2013).

References  on Field of innovation in online communities

Chanal, V., & Caron-Fasan, M.-L. (2010). The difficulties involved in developing business models open to innovation communities: the case of a crowdsourcing platform. M@ n@ gement , 13 (4), 318-340.

Daj, A., & Chirca, A. (2009). DIGITAL MARKETING INSTRUMENTS: USING ONLINE COMMUNITIES FOR PRODUCT INNOVATION. International Conference on Economic Engineering and Manufacturing Systems , 10 (3), 26-27.

Danescu-Niculescu-Mizil, C., West, R., Jurafsky, D., Leskovec, J., & Potts, C. (2013). No country for old members: User lifecycle and linguistic change in online communities. Proceedings of the 22nd international conference on World Wide Web , 307-318.

Faraj, S., & Johnson, S. L. (2011). Network exchange patterns in online communities. Organization Science , 22 (6), 1464-1480.

Saunière, J.-C., Leroyer, S., Boudin, S., & Jean, G. (2013). Collaborative innovation and the intellectual property. Springer.

Toral, S. L., & Gangi, P. M. (2011). User Innovations Through Online Communities From the Perspective of Social Network Analysis. The First International Conference on Advanced Collaborative Networks, Systems and Applications , 01 (01), 40-45.

Richard P. Bagozzi, U. M. (2002). Intentional social action in virtual communities. Journal of Interactive Marketing , 16 (02), 2-79.