Conclusion on Field of innovation in online communities

        A virtual engagement of the consumers is considered for the persistent and professional consideration about the abilities of companies and how customer interaction improves the services. The present work identifies a new strategy of online virtual company relations with the customers. The interactions of customers with the through virtual communities contributes to the development of the organization. The research includes different considerations about the process stages, innovation activities, level of relation between the customers and companies and how it affects the motivation of consumers for the perspective of development.

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