The
most famous and popular sport in Mexico is the soccer football and after this
is baseball and the third most popular game is the basketball. In Mexico, there
are many NBA courts but there are only a few professional basketball leagues in
their country. In 2015 more than 13 million citizens follow this game and more
than 1.2 million fans are following a form the social media. The NBA has
settled the tone with the Mexico City government for celebrating the following
successful events.
There
is very few local professional NBA team so it may be the risk to set up a new
NBA team there. The Mexico national team has won the Americans championship and
also qualified for the basketball world cup of 2014. (Gomez, 2017)
About
Mexico City of Sports franchise expansion
This
is the capital of Mexico’ and it is the biggest city in North America. The city
is known for the Temple Mayor. This is one of the major city of Mexico.
This city has the population of more than four, lac. In which they focus on the American football,
soccer, and basketball. There are many courts for basketball because of the
popularity of this game in the country.
The
demographic factors of the city must be noticed and keep in mind because of
this factors we are able to design the proper price for the ticket. As we know
about this city, this city is full of youngsters and teenagers who spent most
of the time in the physical activities, that’s why there are so many courts for
basketball in this city. To handle the demographic factor of the city, the best
way is that to conduct the special survey in the public and see the interest in
this game in the nation. Form the survey we have seen that many of the
youngsters love this game and play on the daily basis but they won't be able to
afford the tickets for this game. And also some of the youngsters who follow
this game and shows interest as well as they are able to buy the ticket, but
they are struggling with the tuff routine of every day. There are also some of
the youngsters who show incredible interest in this sport but their parents
don't allow them to go to the stadium. So these surveys really help to analyze
the demographic factors of this city, because these factors help in setting the
correct price of the ticket so that the sales rate will increase.
The
global franchiser of this game must see all the factors so then they make a
team who is representing that city. This all depends upon the rate of
Peso in the country, if the value of the peso decreases then the sale rate of
the tickets will be decreased. So that by keeping the country's economy factor
in mind u can able to make the best decisions for managing the ticket price.
These types of franchise sports help the country's economy to move in a smooth
way by increasing the power of a peso. (Rossi, 2018)
As
from the survey of the weather report, we have seen that this city is mostly
dry, very low amount of rain or snowy weather. Also, this basketball game is an
indoor game. So there will be the very low efficiency of the weather condition
although this city weather is quite pleasant. But at the end of the September
and the start of the October, there will be some rain. So the franchisers must
have to focus on arranging the NBA tournament in pleasant weather only so the
rate of ticket sale will be increased.
The
most important problem is the distance from the other cities as everyone knows
that the Toluca city is one hour outside from the Mexico City, also well far
away from the cities like Poza Rica and Torreon. So this is also the main issue
in deciding the price of the ticket. The Toluca is one of the most important
cities of Mexico so due to the distance with the other important cities, it
becomes so difficult for them to arrange a tournament there. The franchise has
to see the distance and then have to calculate the price of the ticket. So if
one franchise is expanded due to this it has an impressive impact on the
country’s economy if they are unable to decide the correct price of the ticket.
There
are many means of the transport connections in this city. The sports franchise
for this game has to develop enough interest in this game so that when the
final match came so that the ticket sales rate will be increased up to 200%.
The social media has to take part in developing the interest in the game and
also the electronic media has to play its role. So for the final match, the
franchise is able to provide cost-free transport connections to the nation so
that the sales rate will be increased.
As
above mentioned there are many famous games in Mexico so due to this the
competition with the other sports franchise will be increased. To minimize this
competition the franchise has to take some important steps regarding this
sport. As they know that this game is the third famous game in the Mexico city
so that they have to minimize the tournament days so that the people show more
interest in this game. Also, the social media has to show all the highlights of
each of the game in low time, this will also gain interest in this game. The
tournament must also be scheduled when there will be no other sports games are
conducting in the country.
NBA’s
connections with the Mexico City
According
to the report provided in 2017, there are nearly 40 million people in the
country who like to play basketball. These players are searching for the new
and appropriate model that provides the required necessary support. The project
of the NBA can be successful on the basis of the claim for the sports in the
City. Things being with the proper modeling, the NBA's commitment with the
players is related to developing the diversion in Mexico and conveying its item
to the nation that has never been more grounded as well as stronger(Espn. com,
2017).
As
confirmation, the alliance will play in Mexico City this week and the games
will be two between the selected teams. During 2015, an NBA developed a fact
sheet and as according to the sheet 13 million individuals are following the
diversion inside the nation quickly toward the south of the United States.
Similarly, at the end of 2016, a refreshed report flaunted a computerized
network that consists of 1.2 million fans and followers crosswise over
internet-based life stages alone. Following its underlying push, the NBA has
therefore set the particular and individual tone that is in working to
collaborate with the Mexico City government authorities to celebrate effective
occasions(NYTimes. com, 2017). Both the NBA and NFL are working to extend the
brand at global levels. The expansion of the market is based on the incremental
revenues of the company that is generated from the sponsorships, merchandising
process, and the media facilities. The lower cost of operation is considered by
both companies. Both the NFL and NBA are at stake because of the lower cost of
the operation for the respective sports with respect to the operation
soccer(NYTimes. com, 2017).
The
logistical reasoning involves the consistency for the efforts and forefront.
Indications of the diversion are in the developing and increasing popularity of
NBA in Mexico City were enhanced particularly in the five-days(NYTimes. com,
2017). With the tickets that were ranging from about $20 and maximum at $450,
declared groups for the two games in Mexico City and the games between two
teams were highly strong were solid, totaling 20,562 in the first game and then
in the second game, it reached 19,777 in the second. The match was between the
Tigres against the other team named as Monterrey(NYTimes. com, 2017).
Why
do you book Mexico city in your team
This
is because this city has a unique talent as we have seen in the past how the
Mexico City performs in any sort of game, especially in the basketball. As we
have seen in the past tournaments of the basketball and the performance of the
Mexico City players. Another reason to put Mexico City in your team is that
this important city follows the trend of the United States of America. The
Mexico City also follows the NBA league and also support in a positive way.
There are many leagues of NBA occurs in the Mexico City because the basketball
is the third famous game in this country. In the past, there was no NBA
league in Mexico but after they follow the trends of America then after this that
game become so much popular in this country.
There
are many financial opportunities arises when this game become popular in that
country. The value of the Mexico peso increases and because of this, the ticket
rates will be low so that means that this game becomes more and more famous in
this country ultimately this increases the financial opportunity.
The
main stadiums in Mexico for the basketball game repairs again and the major
focus on increasing some of the facilities in the stadium. Also, apply some of
the advanced technologies of the time so that the fans of this game enjoys more
than before. the mayor also focuses to decrease the corruption rate in
this game means that the mayor must have to make a corruption committee so that
it helps the country to fight against corruption.
Good
vision of Sports franchise expansion
The
good vision is that this country loves basketball after the soccer and many of
the teenagers follow this game and also support this game. There are almost
about 70% of the total teenagers follows and support this game and because of
this the NBA management tries to bring NBA leagues in that country that will
increase the financial opportunity in this country also helps this country to
improve its economy in a better way (NYTimes. com, 2017).
References of Sports franchise expansion
Espn.
com. (2017, 01 11). The NBA's connection to Mexico and Mexico City.
Retrieved from www.espn.com:
http://www.espn.com/blog/onenacion/post/_/id/6640/the-nbas-connection-to-mexico-and-mexico-city
Gomez,
E. (2017, January 11). The NBA's connection to Mexico and Mexico City.
Retrieved from
http://www.espn.com/blog/onenacion/post/_/id/6640/the-nbas-connection-to-mexico-and-mexico-city
NYTimes.
com. (2017, 12 15). An N.B.A. Team in Mexico City: How Realistic Is That?
Retrieved from www.nytimes.com:
https://www.nytimes.com/2017/12/15/sports/nba-Mexico-city.html
Rossi,
J. (2018, June 25). These 15 Cities Deserve an NBA Expansion Team.
Retrieved from
https://www.cheatsheet.com/sports/these-cities-deserve-an-nba-expansion-team.html/