Report on Single-speed Brewing company

To evaluate SingleSpeed Brewing company which located in Cedar Falls, we can use the SWOT Analysis tool since it is a method for determining the performance, contest, risk, and also the competency of a business, as well as part of a company such as a product division, an industry, or other objects. A SWOT analysis is created to provide an analysis, original, information at the strengths and weaknesses of a company. The company should maintain the appropriate review by retraining beliefs that hard to understand or gray areas, and instead pay attention to reality concepts. For instance, how the products and services of the company performance in the competition? SWOT analysis must be easy and brief and should prevent the complicated and high analysis from assuring that the company will be objectives, also to maintain general opinions beyond the process. Companies should apply it as guidance instead as a formula (Sarsby, 2016).

The SWOT Analysis we can do for the SingleSpeed Brewing company are:

·         Strengths

What real properties the company has, like customers, technology, tools, investments, and patents?

·         Weaknesses

What business processes that the company needs to improve?

·         Opportunities

How is the market growing and are there any trends which will increase people to purchase more of products?

·         Threats

Will consumer behavior change in a way that might give a negative impact on the company?

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