Introduction of Grandma’s best

            Grandma’s Best is a premium brand housed in the Washington. The brand manufactures different types of chocolates, cookies and candies. The brand was started by an elderly woman for her locality but grew as the family took it further and making what Grandma started from kitchen to Grandma’s Best – the brand. There are two ways by which the brand is doing business. Firstly they sell their products under the brand name Grandma’s Best and second is selling their products under the private label. Such an approach is very strategic and rewarding as it capitalizes on the market share directly and indirectly. The company also diversifies its product offering by making bundles of products together and different types of gift baskets to attract different customers. The prices of these products are competitive with the other brands in the market. Grandma’s Best has been able to position itself as premium quality due to its high quality. The market has been very supportive of the industry and a reason why there is so much growth opportunity for Grandma’s Best.