Industry Analysis of Grandma’s best

Political
USA is the largest democracy in the world which is headed by the President of the country. USA has a stable political atmosphere which is a positive sign for any business including Grandma’s Best. USA has its influence in other countries which makes it easy for Grandma’s best to expand. USA may face criticism for intervening in the other countries but also is favored as the best destination for FDI.

Technological
USA is a global leader in the arena of technology and Silicon Valley is the proof of it. USA is on the forefront in adapting and applying technology in the industry. The E-commerce industry is the largest in the world. This provides Grandma’s Best to adopt technology for expansion. They have heavily invested in technology and innovation which makes it an attractive place to market our brand using technology.

Economic

The nominal GDP of the USA is the greatest in the world. This means the USA market is a great market to expand and do business for Grandma’s Best. Many of the global giants such as McDonalds, Apple, Google, Microsoft and others belong to the USA. Other indicators such as unemployment have gone down and income levels have improved in the USA but it is of worthy mention that labor force of the USA is not cheap. Grandma’s Best operational cost may go up if it decides to expand. Purchasing power of the country allows Grandma’s Best to come out as a premium brand.   

Environmental
There is an environmental regulated body sees if the business is in compliance with the safety standards and there is no adverse effect of any project. Safety and health are priorities. The USA has faced many financial damages to climate disasters.

Social
USA is a major player in the worldwide politics. Their development goals are consistent with liberal and secular values. There is variation in social classes existing due to wealth accumulation but there is diversity. Many workers come from different countries to work as US labor is expensive. People are health conscious but favor food items from different restaurants. There is cultural diversity but country has witnessed racial tensions.  

Legal
New businesses are encouraged by the legal system by the local people. There are employment and immigration laws for the companies. Each US state has its own law but the country hold every individual equal before law. Grandma’s Best need to follow laws to earn good position for its brand.