Company Analysis of Grandma’s best

        The Industry Analysis shows trend that how a company should be performing well and it is totally upon the company to perform well or not depending on the strategies of the firm. Grandma’s Best has been in business for over 50 years and if it has sustained itself it is due to some reasons. The SWOT analysis will focus on different areas of the company providing insight about the business of the firm. SWOT analysis includes Strengths, Weaknesses, Opportunities and Threats to the company.  

Strengths of Grandma’s best
         Operational excellence is one of the strengths of Grandma’s Best. A small business that has expanded over the period of time and positioned itself as a premium brand accounts to it operational excellence. This is the very reason that Grandma’s Best survives despite the competition. Other strategic strengths include the careful analysis of supplier market. Though Grandma’s Best outsources its operations but it has kept many suppliers and doesn’t limit itself to one. This has allowed the firm to innovate and consider better options expanding their control over their suppliers.

            The brokers and the supply chain network is strength of the company.  Grandma’s Best depend greatly on its distribution network and for this reason they maintain relationship that favors the company. Grandma’s Best is not giving too much away and the trade agreement with brokers has allowed the upper hand to the company. The distribution system is very well developed and accessible to the customers. This allows Grandma’s Best to base its supplies accordingly. The warehouse is kept near the distribution channels and consumer markets which not only reduce logistics cost but also rapid availability of the products.

        Other strengths of the brand Grandma’s Best includes its financial setup and deals with the Bank. The return on investment and financial gains show that the company is financially sound. This allows the company to operate in a better and efficient way. Also the deals with the banks can be called sweetheart deals as it allows Grandma’s Best to expand and invest without many harsh terms.

Weaknesses of Grandma’s best

        No business is perfect and has its shortcomings so is the case with Grandma’s Best. The HR department at Grandma’s Best is not one of its strongest areas. The employee turnover rate at the firm is high as the company is more focused on an approach that is product driven. This weakens the Customer relationship management as the company banks on its suppliers and brokers greatly.

        USA might be a world leader in the use of technology but Grandma’s Best is lacking terribly in the area. They might have a system in place but it is not being used to its full potential and there is a lot Grandma’s Best can do. No website (not properly developed) or e-commerce presence is a big no in today’s age and time.     

        The company is very ambitious and it is a reason that it has grown tremendously over the years but there is a lot it has left. The company has a clear vision and mission on how to operate but there is no mission or vision statement. This doesn’t negate the vision and mission of the company but makes it hard to understand. A simple thing such as these two statements may allow employee retention and a strategic overhaul to the company.

Opportunities of Grandma’s best

            Grandma’s Best has survived 50 years and expanded tremendously given it started from nowhere. The possibilities for Grandma’s Best are great given the opportunities the company has. The American manufacturing market in the candy is the largest which means the industry will grow and so will the players like Grandma’s Best.  There will be growth in the production of candies and if Grandma’s Best can position itself wisely there is a great chance for the firm to lead. Also due to research and potential of the products many healthier options are available which Grandma’s Best can utilize. The surge of internet means expansion of the firm and online presence may pave way to enter new markets. The US economy is growing which means overall business positions will improve.

Threats of Grandma’s best

        Grandma’s Best operates in a world economy that is uncertain and continuously evolving. The threats to business include increase in material prices which will increase operational costs for Grandma’s Best. The world is running short of Cocoa which is another threat to Grandma’s Best business. Also the larger brands have acquired a large share of the market and dominate the consumer minds. The recent trends of consumer being more health conscious and leaving sugary items is also a threat to Grandma’s Best.