The CEO of a company plays an important role in the development of the organization. The prime concern of a CEO is performance management and to deliver maximum productivity to improve the potential of team members. The effective management motivates employees and develops a healthy environment in the organization.

        The employees failing in meeting the expectation of performance induces a negative impact on the performance of the company (Forbes. com, 2018). If I am selected as CEO of poorly performing company most probably I will ace the biggest challenge of management. If the performance of employees is not managed in the right way they resist to deal with certain situations, leads to finger pointed, denial and anger of workers at the workplace and raises issues. The management of poor performance can raise certain difficulties and issues in the organization (Elearning industry. com, 2013). The issues are required to be tackled with effective strategies and maturity. Before dealing with the poor performance the important fact is to investigate the cause and to identify either it comes from lack of ability and due to low motivation.

         The incorrect identification can generate lots of problems and ultimately increases pressure on the CEO of the company. The poor performance of the company is associated with the over difficult task, lack of improvement over time, and low individual skills, aptitude, and knowledge. The performance problems can be due to lack of ability (Mindtools. com, 2018). The one to one performance issue can be reduced by processes including resupply, retrain, refit, reassign, release. In order to change the performance of the company in the right manner, I will take some initiatives. As CEO of the organization, higher expectations are associated with me to bring a major change in the company and to improve the functionality of the organization.

        The potential pressure works as backfire and increases stress at the point of self-destruction. The leader is often expected to increase the effectiveness. The solution of issues is to acclimatized changes in current business by improving online technology (Inc. com, 2018). The use of software’s and apps can help me in optimizing the accurate assessment.

        I have searched new apps for the proper assessment such as Asana, Lift.do, Evergreen, and Freshdesk. For the maximization of profits, I advise strong brand awareness through online positioning. The media platform can be suitable to reach ideal clients. The strong brand loyalty is another expected challenge for the establishment of the community (Forbes. com, 2018).

        The company is continuously striving from the audience and appealing products are required to be launched to capture the attention of people. Developing strong brand loyalty is a challenge. I will advise the company to follow the pre-established trends and to provide some unique products in the market for the customers to develop a strong bond and to gain loyalty. The continuous improvement in product and services depends on the requirement of customers (Elearning industry. com, 2013).                  

References of actions you would take if you were hired as the CEO of a poorly performing company.  What challenges might you face?

Elearningindustry. com. (2013, 11 21). How To Deal With Poor Employee Performance. Retrieved from elearningindustry.com: https://elearningindustry.com/how-to-deal-with-poor-employee-performance

Forbes. com. (2018, 11 06). The Top Challenges CEOs And Leaders Face And How To Overcome Them. Retrieved from www.forbes.com: https://www.forbes.com/sites/forbescoachescouncil/2016/11/06/top-challenges-ceos-and-leaders-face-and-how-to-overcome-them/#596c3df46441

Inc. com. (2018). What Should a New CEO Focus on First? And Just as Importantly, Next? Retrieved from www.inc.com: https://www.inc.com/jeff-haden/what-should-a-new-ceo-focus-on-first-just-as-importantly-next.html

Mindtools. com. (2018). Dealing With Poor Performance Lack of Ability, or Low Motivation? Retrieved from www.mindtools.com: https://www.mindtools.com/pages/article/newTMM_80.htm