The organization I am familiar with is International Business Machine (IBM). IBM is operating as the single industry consisting of several segments to generate the values offered for the solutions. The corporate level strategy is adopted by IBM and concentrates on the single business unit. There is no general type of corporate strategy as related to the needs and combination of single business strategy (Ibm. com, 2013).

        The concentration of strategy is especially on the competing for the requirements of the organization. The special advantage for selecting the strategy is that IBM provides complete focus on collective resources as well as total resources that are dominating in the business area. In case of pursuing the strategy for instance diversification, they can spread in the successful business area (Panmore. com, 2018). Another advantage of using a single business unit strategy is the great deals with the competence and experience. The likelihood decreases in the venture of the unsuccessful areas.

        The strategy increases existing resources and the capabilities to contribute to the development of the organization. The generic strategy of IBM is the cost leadership (W-05.ibm.com, 2018). The generic strategies are basically the conditions that the company uses to improve the competitive advantages. The cost leadership of IBM develops the supports for the cost effectiveness and the operations. The objective of the company strategy was to reduce the cost for the production. The lower cost strategy of the company is to keep the profit margins higher and to maintain the prices.

        The competitive advantages of the company induce emphasis on the cost leadership. Through the years IBM has shifted the generic strategy and company uses the differentiation focus for the competitive strategy (Seekingalpha. com, 2017). The products are unique and according to the values of the customers. In the case of cost focus generic strategy, a number of market segments are involved but cost minimization ensures the competitive advantages (Panmore. com, 2018).

        I have generated some new strategies for the IBM as in my opinion, IBM must allow me to consider the upsides of the case and possible turnarounds that are not risky. I consider some positive signs for the turnaround. Even if the process is slow but the turnaround is happening it could be beneficial to the company. I will find the growing divided in the meantime and the strategic imperatives are shared by the 50% of the revenues. The benefits for IBM are doubted but I believe that this strategy will bring positive signs and it will generate support to the share prices.       

References

Elearningindustry. com. (2013, 11 21). How To Deal With Poor Employee Performance. Retrieved from elearningindustry.com: https://elearningindustry.com/how-to-deal-with-poor-employee-performance

Forbes. com. (2018, 11 06). The Top Challenges CEOs And Leaders Face And How To Overcome Them. Retrieved from www.forbes.com: https://www.forbes.com/sites/forbescoachescouncil/2016/11/06/top-challenges-ceos-and-leaders-face-and-how-to-overcome-them/#596c3df46441

Ibm. com. (2013). And we are leading by example. Retrieved from The IBM Strategy : https://www.ibm.com/annualreport/2013/bin/assets/2013_ibm_strategy.pdf

Inc. com. (2018). What Should a New CEO Focus on First? And Just as Importantly, Next? Retrieved from www.inc.com: https://www.inc.com/jeff-haden/what-should-a-new-ceo-focus-on-first-just-as-importantly-next.html

Mindtools. com. (2018). Dealing With Poor Performance Lack of Ability, or Low Motivation? Retrieved from www.mindtools.com: https://www.mindtools.com/pages/article/newTMM_80.htm

Panmore. com. (2018, 08 28). IBM’s Generic Strategy & Strategic Choices, SWOT Analysis. Retrieved from panmore.com: http://panmore.com/ibm-strategic-choices-strategic-management

Seekingalpha. com. (2017, 06 23). My IBM Strategy. Retrieved from seekingalpha.com: https://seekingalpha.com/article/4089701-ibm-strategy

W-05.ibm.com. (2018). IBM Strategy and Change Services —Business Strategy. Retrieved from www-05.ibm.com: https://www-05.ibm.com/services/bcs/at/bcsserv/strategy-change/download_stch/sc_business_strategy.pdf