Quality Management of strategic plans

            It is important for every company to understand that their strategic plan must have some essential elements, and quality is one of them. The quality and strategy are two parallel concepts in a way that when both are performed together, they can bring low cost and differentiated outcomes for a company. When a company wants to achieve its goals and objectives according to its vision, then quality remains to be an important element. It can help companies to increase their profits by increased sales, and costs can also be reduced with quality strategy. Moreover, each element of quality has many complications as well like quality can be instrumental for the reputation of a company. The companies are able to compete on global scale and product liability is also better with the essence of quality. The quality has various key dimensions as well such as performance, reliability, features, durability, aesthetic, value, and perceived quality. The ethics is another element related to quality management, which asserts that companies should produce products, which are safe & healthy to use. The other great thing about quality is its ability to handle customer issues and complaints. When a company will have integrated total quality management, it will enjoy better results and better response from its customers.