What is qualitative and quantitative research? How does qualitative research differ from quantitative research?

        The qualitative research is an experimental method of research where data is not in numbers form. The qualitative research is also focusing on multi-method, comprising to its subject matter a naturalistic, interpretive approach. It also means that the researchers use qualitative research study data in its natural set, trying to be sensible, or understand, phenomena in conditions of significance people convey. The qualitative research objective is to recognize the individuals, cultures and groups social reality possibly as its member feel it. Therefore, groups and people are considered in normal background. The qualitative approach study is investigative and seeks to give details about ‘why’ and ‘how’ a specific behavior, or phenomenon, work as it does in a particular circumstance (McLeod, 2017).

        The quantitative research collects the data in a mathematical form that can be place into some categories, or also in the ranking order, or calculated in measurement units.  This kind of information can also be unutilized to make raw data tables and graphs. The researchers have used the quantitative objective to set up common laws of phenomenon and behavior transversely in different contexts. The quantitative research is used to analysis a hypothesis and eventually reject or support it. The experimentation classically yields quantitative data, as they are apprehensive with things measurements.  On the other hand, other methods of research, for example controlled questionnaires and observations can construct the quantitative data in any research study (McLeod, 2017).

References of qualitative and quantitative research?  

McLeod, S. (2017). Qualitative vs. Quantitative Research. Retrieved from https://www.simplypsychology.org/qualitative-quantitative.html