Millennial Parents & Breakfast Market Survey Analysis

        For this survey, the number of participants was 60. Out of these 60 participants, the number of single fathers was lowest, whereas mother with live-in partner or spouse to help was the highest with 41.7%. Single mothers comprised of 16.7% and fathers with live-in partner or spouse to help were 33.3%. When it was asked that how many children they have, the answer suggested that 35% has 1 children, 33.3% has 2-3 children, whereas 31.7% has 4+ children. When the question was asked about their jobs, the answer suggested that 41.7% were working full time locally, and it was the top in the list. Second most frequent answer was 23.3% for stay at home parents. 15% of the participants were working part time locally. 10% were doing paid job from home. When it was asked that hoe often do they make breakfast, the answer from the participants revealed that 38.3% make breakfast daily, and 30% said that they very rarely make breakfasts. 20% participants said that they sometimes make breakfast, whereas 11.7% said they often make breakfast.

        It means that majority of participants do make breakfast. When it was asked that what prevents you from making breakfast, 34 participants said they make it daily. 3 participants said that like to go out and eat breakfast, whereas 11 participants said they don’t have ingredients in hand. When the role in all meals cooking was asked, the answer revealed that 40% said they don’t make any meals rather their other significant does make it. Second highest answer was 35%, suggesting that they cook all meal because being the primary cook. When question asked about food serving to kids, the parents replied that 51.7% of them keeps nutrition as a must in food, 35% said they give value to taste & flavor, and 13.3% said they look for speed to make any food, that how much time they have in hand. When the kids influence from food of other cultures was inquired; 53.3% said their kids are influenced by other cultures food, 15% said no, and 31.7% said sometimes.

        When shopping preference was asked, 31.7% said they do shopping mostly online, 43.3 said they shop in mostly in stores, and 23.3% said all in stores. When participant were asked about grouping appeals from them; 31.7% said simple and clear appeals, 26.7% said nostalgic appeals, 21.7% said exciting & bold appeals, and 20% said they like trendy & unique appeals. 20 participants replied that they are influenced by ads on TV & magazine, whereas 16 participants said that they are influenced by online ads. It can be said after looking data that most participants were involved in making breakfast with most working full time, and most of them they keep nutrition as a priority for making food for their kids.

        The breakfast market survey include 51 respondents. The first question that was asked from the respondents is that how often they eat breakfast per week. 15.7% respondents eats 0-1 days. 45% of the respondents eats 2-4 days a week and 39.2% eat 5-7 days a week. Another question which was asked from the respondents were regarding the food items people eat during breakfast. 15.4% respondents do not eat pancakes/ waffles in breakfast. 51% respondents say that they eat pancakes few times a year. 26.9% respondents say that they eat pancakes per month. The question regarding reduction in batter making time have generated 50/50 reviews from the respondents. Some say they will eat pancake if batter making time reduces and some still do not want to eat pancake/waffles.

        Same response came when the respondents were asked regarding the reduction in mess which occur during making of pancake.  50 respondents say that they will eat pancakes if the mess reduces and 50 respondents say that they still do not prefer eating pancakes if the mess reduces during preparation of pancakes. The question regarding preparation of breakfast by the respondents themselves generate mix reviews. 13.5% respondents say that they cook breakfast by themselves. 21.2% respondents say that they cook their breakfast few times a year. 21.2% respondents say that they cook their breakfast few times a month. %3.8% respondents of the survey say that they are primary cook and cook different types of meals. 23.1% of the respondents say that they are not the primary cook. !5.4% of the respondents say that they have never cook.

        The demographic questions were also asked from the respondents 59.6% of the respondents are belong to the age group 23-30. 38.5% of the respondents belong to the age group of 17-22. 73.1% of the respondents were single. 19.2% respondents were in relationship and 7.7% of the respondents were married. 11 .5% students were part time students and 19.2% were full time students and also work as well. 23.1% respondents work full time.