The research study will demonstrate the profitability of the Lazada Corporation through the development of e-commerce websites. In recent years the e-commerce business has experienced immense growth, and the e-commerce websites have revolutionized the way people purchase products. Today people do not have much time to go to the market and spend time acquiring the product. The online shopping trend is increasing in different parts of the world. Therefore, this research topic aims to investigate how business profitability can be enhanced through the development of e-commerce websites in the perspective of Lazard organization. In this research study, different factors of the e-commerce business will be analyzed which will determine how the e-commerce business can become successful and can attract a considerable amount of customers. Lazard Corporation is the largest e-commerce website in South East Asia and has a presence in Malaysia, Philippines, Thailand & Vietnam. The research will examine the profitability of Lazada by evaluating different aspects of its website and its business model. Through evaluating different aspects of Lazada website its profitability will be explained and the research will provide recommendations to enhance its profitability in future.

Research Aim

        This research aims to investigate how Lazard Corporation can increase its profitability in the e-commerce business. Today the e-commerce business around the world is experiencing growth and much local organization today are now selling their products online to provide convenience to the customers. This research study will focus on the Southeast Asia where the Lazard Corporation is currently working and delivering its services to its customers. In this study, the needs and preferences of the customers will be evaluated to know how Lazard can better serve its customers and counter the issues which become a hurdle in generating a tremendous amount of revenue.

        In this research not only different ways will be provided through which Lazrada can become a significant E-commerce player I the region but also the issues will also be identified which cause problems in reducing the profitability of the company. It means that the research will cover different aspects which are related to the profitability of the corporation. The research will focus on different issues which the website is currently facing or has faced in the past. Moreover, the study will provide information about various ways through which an e-commerce website it develops and can meet the customers’ expectations. The study will not only crucial for the retailers and e-commerce businesses but also for the customers who purchase products online. The research will cover different aspects which are related to the profitability of the corporation and determine the profitability of the business.

Research Objectives

        The primary objective of the research is to focus on Lazrada Corporation and determine how it’s performing its e-commerce activities. Through this, it can be known where the organization is standing and what issues the organization is currently facing. After identifying the problems, one can determine the ways for improving the profitability of the corporation. Moreover, various recommendations will also be given through which Lazard can become a crucial player in Southeast Asia. Following are the key objectives of this study:

Identifying the multiple issues which are causing hurdle in generating profitability.

Providing the detail about various ways which can increase the tariff of e-commerce websites and increase the profitability of the business.

Providing suitable information regarding how Lazard can mitigate or control various issues which are related to sales generation.

Providing recommendation to the business regarding profitability enhancement.

The scope of the Research

        The research has a vast range because the investigation is covering different aspects of profitability and e-commerce business. The study is not only beneficial for the e-commerce business but also for the customers. Moreover, this research can become the basis for the future researchers who want to study the profitability of the e-commerce business. This research has some limitations as well because it won't focus on the aspects other than profitability which is as much important for the e-commerce websites to be sustainable in the long run [1].

        The limitation of the research does not reduce the credibility of the study because it still provides essential information. There are many studies which focus on profitability and e-commerce businesses however they do not focus on the issues that reduce profitability or provide a detailed framework through which such problems can be resolved. Therefore the research gap and this study will try to fill the gap by providing extensive information.

Significance of Research

        The main aim of every business whether it is online or in other form is to earn huge amount of profit. If the company is not going to make the advantage that such activity will be unable to run for a more extended period. The position is necessary for running the business and meeting various expenses. This study will focus on the ways through which Lazada can improve its profitability and can become a major e-commerce website. As the e-commerce websites businesses are growing all around the world, this study has enormous significance [2].

        The study has enormous significance because it is not only providing a solution of different e-commerce related issues but will help the e-commerce business to sustain for an extended period. The study will be carried out from three main perspectives which are the needs of the customers, payment mechanism and generation of sales. Such research studies have the vast importance which provides a solution to the problem. Today the competition in the market has increased, and organization needs ways to counter the competition. Therefore in such a competitive environment, this study can provide a brief overview to resolve issues and enhance the profitability.

Research Questions

        The study would ask some questions, and the latter will try to provide the answers to those questions. Following are the main research questions for the survey:

How can the different issues faced by Lazada affect its profitability?

In what ways Lazada can enhance its profitability through e-commerce website development?

What is the possible solution for the issues which Lazada is currently facing?

References of A study examining the business profitability of Lazada through E-commerce websites development