In the literature review section, different research studies are evaluated to know what other researchers have already contributed to this field and what the research gaps are. Different studies related to the e-commerce business in South Asia will be analyzed to determine what issues the e-commerce businesses are facing and what solutions the other researchers have proposed for the success of the e-commerce businesses. After the analysis of different research studies, it can be analyzed which methods proved more successful for the company. The literature review provides brief information regarding the topic and will help in formulating the valid results. The literature review has enormous significance in the research because through extensive literature one can provide new information to the people and try to reduce the research gap.

        For instance, in the study conducted by Tran Phi Hoang, Tran Thi Hue Chi, Nguyen Kim Tuan and Le Hong Linh have provided a brief overview of the online shopping trend. This study can provide detail information about different factors which this study is exploring [3].

        In the research study the authors [4] have discussed the ecommerce business in detail. The study has focused the developing countries and how travel agents are adopting the ecommerce website. Through this study the importance of ecommerce platform can be analyzed along with the potential of profit generation.

References of A study examining the business profitability of Lazada through E-commerce websites development