Forces work against the media system motor?

        In my life time I have notice that institution of free press is facing a lot of pressure and it is suffering crisis because of not well management it is the institution in America which perform bad in its lifetime or in the nation history as there are no proper decisions. There are several political powers that are not effectively participating but their technologies are rapidly changing.  There are various dangerous political problems that are not under notice and can be big threat for the people (Theatlantic.com 2018).

Philosopher personify forces opposing the media motor

        The Marshall McLuhan’s Understanding Media: The Extensions of Man, is an much-admired book that has turn out to be a keystone in theory of media because of its publication in 1964, inspect the relationships of the humans’ to different media types and it is also likely to exposed on everyday basis, and believe how some of the connotation is resulting from interactions of the individual with a variety of mediums.  It can be said that, meaning does not lay in the form of media and its content, but some of the information people collect from experience. In the book, McLuhan examine media traditional forms, for example radio, film, television and print books, but investigate on the media platform that may be measured as less orthodox media forms, for example houses, automobiles, games, clocks, and money arguing that almost any opposing force with which man can interacts (particularly various technology forms) transform the way he understand the media and the world, in turn he is also likely to communicates with individual in the society. While idea of the McLuhan that medium content is not practically as significant as sense that is get from it (changeable among different individuals, cultures, etc.) may also be measured to be more difficult , such a negative response of how media is conservatively view agree to him to make associations in media understanding between platforms of wide range.

        Possibly McLuhan’s best recognized and generally theory of media is of “cool” and “hot” media. In the theory context, the terms “cool” and “hot” refer to interaction level of among the reader, interpreter or user of medium. The Hot media comprise photographs, film, radio, print media, and also in some cases phonetic alphabet, which have a sure “rigidity” in this  sense that audience have to interrelate with medium of mass media less and not need to obtain their own significance from it to similar scope that they might do with cool media. For example, in case an audience is publicized a photograph or film a, they submissively get the knowledge what is offered to them; hardly any kind the action is obligatory as they can get the knowledge about the  medium  of the mass  media without have any interact with it on deep level.

References of work against the media system motor

Theatlantic.com. 2018. Why a Free Press Matters. August 16. https://www.theatlantic.com/ideas/archive/2018/08/why-a-free-press-matters/567676/.