The business landscape is getting
diverse and dynamic as it has never before, because the technology and
globalization has changed its dynamics on many fronts. So, when it comes to
doing business to remain competitive and successful, the companies have to understand
the importance of applying business ethics in their day to day business decisions.
The customers and stakeholders are aware of everything in this era as they can
have so many options to access relevant information, so it has become hard for
companies to cheat with their customers and stakeholders, and when they do so,
it can have severe consequences for their business. So, they need to remember
the benefits that they can obtain y following ethical business standards. In
today’s intense competitive business environment, it is important for companies
to understand that their reputation is so crucial for their future success. The
companies with bad ethical reputation may not attract any investors and
customers. It means that business ethics can be important for the profitability
and successful existence of a business. So, companies must ensure that they are
following ethical and moral standards in their every business practice, and do
not cheat with them for any given reasons (Fernando 2010)
References of Business Ethics
Fernando, A. C. 2010. Business Ethics And
Corporate Governance. Pearson Education India.