The
child care market in the London area is quite competitive. There are over
hundreds distinct facilities, however, two general types are there of such facilities.
Commercially run is the larger style, a corporate franchise center typically.
Such facilities are both national and regional. There are various different
smaller owned and locally run faculties in London. While 20-100 toddlers can be
hosted by the largest facilities, there is maximum capacity of 20 toddlers in the
locally run centers.
As
mentioned, the market for nursery is quite competitive in London. Two
strategies will be employed by Crèche Mobile Nursery to earn competitive edge. Pricing
structure is a first one where Crèche Mobile Nursery services will be priced at
5 to 10 percent less than the commercial run facilities. Differentiating effort
is the second strategy that will be benchmarked customer service. Within the
entire Crèche Mobile Nursery, a philosophy will be
infused that will be customer-centric. Crèche Mobile Nursery will
make extra expenses to train and attract the best employees. This strategy is
really important because the employees of Crèche Mobile Nursery
will be responsible to interact with both the parents and toddlers and will
have the best chance to attract them enough and make them the loyal customer as
well as to be ambassadors of Crèche Mobile Nursery
by telling their friends and acquaintance about their positive, safe, and
secure child mobile care experience.