Customer feedback and facilitation system of The Saudi Arabian Economy dynamics and automation of operations for success.

            Customers are at the heart of any organization and it is them that makes any organization successful or a failure. Riyad Bank uses ICT tools when it comes to Customer Relationship Management.  Riyad Bank positions itself to a superior customer experience and visions itself as a doer rather being idle. The bank relies greatly on customer feedback to innovate and capitalize on changing dynamics of the market. The bank had used the on call interview system but now reverted to online internet based system by Verint. Verint is an important partner to the bank when it comes to customer engagement. The bank uses the system to automate survey and collect data through different touch points. The software allows the bank to view it in real time with proper analytical tools. The customer receives a mobile phone message whenever they visit a branch to get feedback about their experience helping the bank gauge its strengths and weaknesses.  The bank believes the Saas (software as a service) based software is game changing allowing the bank to efficiently manage the customer engagement system.

Conclusion of The Saudi Arabian Economy dynamics and automation of operations for success.

        Riyad Bank is the leading bank of the Kingdom of Saudi Arabia which is opting for cutting edge technology so it can position itself as a key player in the economic growth plan as per the Vision 2030. The bank is incorporating the IT based systems to ensure success and timely growth of the bank. Innovation in operations and CRM is at the core of Riyad Bank.