Product of Chipotle Mexican Grill

        Chipotle Mexican Grill will offer food products as Salad, cuisine, chicken, rice, beans, veggies and steak. In the targeted market of Philippine, Chipotle Mexican Grill will do all the operations and processing in manufacturing and delivering food to the customer. Products as food dishes will be cooked in the restaurant by the expert's chiefs. Food quality and the taste is the prime concern of the restaurant, therefore, the restaurant will create differentiation in the market with their quality and taste offered to their customers. 

           Chipotle Mexican Grill restaurant in the Philippines will have the products according to the requirements and needs of the targeted customers in the market. For instance, if the targeted market is Muslim then they need to offer the products having Halal ingredients that are commonly accepted in the Muslim community. Ingredients used in the food items vary from dish to dish but there are some common and major ingredients that are used in most of the food such as red onion, yellow onion, black beans, pepper, brown rice, cheddar cheese, canola oil, cilantro, cumin, tomatoes, and cultured cream.   

           In the beginning, the restaurant will focus on the limited food menu however with the increase in market share and stability in the business, the restaurant will increase the menu items. Other than these shakes and beverages are also the products of the Chipotle Mexican Grill. Chipotle Mexican Grill is working in both manufacturing and service sector. They are not only manufacturing food and serving customers in the restaurant but also offer services as catering services for parties and functions. Regardless of this, they will also offer to buy and sell e-gift cards for their customers.