Marketing works like blood in the body. To maintain business growth and sustainability in the market marketing is inevitable. Marketing department and management of the Chipotle Mexican Grill will pay focus on the promotion of the products and services offered by the Chipotle Mexican Grill in the targeted market to spread awareness with their products and attain the attention of the consumers. For the purpose of promotion selected strategies are the advertisement and social media use [2].

      The restaurant will advertise their products and services by publishing their ads in the famous local newspapers as Malaya, The Manila Times, the Philippines star and Business world. While on the other hand, Chipotle Mexican Grill will also use social media platform as Facebook pages, twitter, and the Google+  to build relationship with the customers through interacting with them and giving answers for their questions about the products and services, that will not only encourage the customers to buy the products and services offered by the Chipotle Mexican Grill but also cause to have long-term relationship with restaurant that is really important for building customer equity and retention.

       Social media advertisement usually incurred less cost or marketing expense in comparison to the print media advertisement. In the Philippine newspaper, reading is common therefore advertisement through the local newspaper is a good idea for the restaurant.  The restaurant will also offer benefits and rewards to the customers for the purpose of promotion.