The professional Business plan on Healthy Food Cafeteria

As the restaurant is situated at the gym, it’s a single-unit and medium-sized restaurant. The main focus of the restaurants is creative as well as organic food. The success of our financial plan is the most important thing, but this is achieved only if we provide good services and better quality of food. This business starts with a partnership of two friends. The other is handling the financial issue as well as the other is handling the personnel issues. Both are the student of business, so they wanted to start a new business during their degree. So, finally they achieve what they want finding a good location is the major problem, but they find the perfect location for their restaurants.  In this business plan, there would be a detailed analysis of business marketing, products, sales, financial plan, etc. 

Description of Business on Healthy Food Cafeteria

This startup is about a cafeteria beside the gym that is offering healthy food to the customers.  This new business is starting in the marketing of Dubai, where the people are very concern with their health and life style. This business, describe the market strategy as well as about the product. The creation of this business is very beneficial for health-conscious people. Because it’s really hard to find pure organic and healthy food with all nutrients in the market.  The food that the cafeteria is offering to the people is not very expensive like other deity food restaurants, so it is not very hard to afford by the customers.

Market Analysis of Healthy Food Cafeteria

Target market

 The business target market is the customers that are very much concern with their food and diet. The business is mainly focused on the customers between 17-50 years of age.  The people who like to do the gym are also targeted by this business. The business is mainly targeting the residents of Dubai. The people from medium to high-income level can easily afford the food offered by the business.

Competitor’s Analysis of Healthy Food Cafeteria 

            As the new business is mainly focusing on the Dubai market, so there is already a huge competition for dietary food restaurants. The market of dietary food restaurants is expanding in Dubai very fast. Some of the key competitors of the new Caféteria business are as follow:

·         The Cycle Bistro

·         Kcal Healthy Fast Food – CPU

·         Kcal Restaurant

·         Healthy Eats & Treats (HEAT)

·         BeStro

·         The Fit Food Kitchen

Porter Five Forces

Strength and Weakness of Healthy Food Cafeteria 

Strength of Healthy Food Cafeteria 

The company major strength is that it is next to the gym that is already filled with the people who are diet conscious and the Cafeteria is very easily accessible to them. The second strength of the company is that Dubai already has a huge market of the diet-conscious customer, so in Dubai if market properly the dietary cafeteria business can be very profitable.

Weakness of Healthy Food Cafeteria 

The business is new in the market, and not a lot of customers know about the business because of its small size. The competitors in the market of Dubai may also create problems f or the business, so it is very important for the business to make an effective financial, marketing and sales plan so that they may able to access more customers. 

Penetration of Healthy Food Cafeteria 

The market size for the business is described as middle-aged people, or young people, as well as dieting women, are the main target of our market segment. As the location of our restaurants is perfect easily, people gathered there. Swot Analysis is also applied to this to find out the strength, opportunities, threat, and weakness of the restaurant. Also, explain the future projection of the restaurant. For this business plan, the product and services are of good quality (Dockery and Knudsen).

Product Description of Healthy Food Cafeteria 

The restaurants provide their customers with the finest food and drinks and mostly specialize in blended tea. The drive-thru facility is also provided to the customers. The product also prepared according to the specification of the customer. Additionally, drinks are added according to the season. In the restaurants, the chief is fully trained, and another staff is also trained who made coffee and other beverages in the restaurants. The cafeteria also provides the customize food to the customers so that they can drop a meals schedule in the café and they get what they what to eat on a daily basis. As the season change, the owner of the restaurant offering different product especially the energy drinks that will improve the sales as well as the satisfaction of its customer (Wong).

Benefits of Healthy Food Cafeteria 

The business of Cafeteria would provide a lot of benefits for the customers who are very much concern with their health. On the other side, the people who work in the gym next to the cafeteria would not have to go so long to get their meal. The can have diet food next to the gym with very affordable prices.

How to develop the product of Healthy Food Cafeteria 

 The business would hire an expert's chiefs and dietitians to make the high-quality food for the customers. All of the ingredients for the recopies of the food is get from the organic farms to avoid any chimerical and preservatives food.

The strategy of sale of Healthy Food Cafeteria 

As in the given graph below in the first year we intend to deliver approximately $250K and by the third year of the plan it is double (Baumgartner, Hatami, and Uster)

Management Structure of Healthy Food Cafeteria 

The owner of the restaurant has enough experience to manage the personnel as well as and the others are confident about his ability that he find excellent staff for the restaurants. The chief of the restaurant is well-known, and he already published the cook book. Therefore, this will give the honor to the restaurant. Here in the below section, we describe the personnel plan is as follow:

Management Team

Venture risks of Healthy Food Cafeteria 

 There are also some of the risks are there that the new business have to face while implementing the business plan. The major risk is that are as follow:

 How to reduce them

In order to reduce the risks, there is a need to conduct a deep marketing research and make an effective plan for the business. Some of the effective ways that can help the startup to reduce are risk are as follow:

·         Decrease Fixed Overhead Costs

·         Take Trial Orders Benefit

·         Interview Experts from Industry

·         Focus on Building Relationship

·         Know When to Outsource

·         Monitor the working Competitors

·         Before Investing Find First Paying Customer

Advertising and Sales Promotion of Healthy Food Cafeteria

For the advertisements of the business the following medium and channels would be used:

·         Social media marketing

·         Billboards

·         Google ads

·         SEO marketing

·         Making official website

Most of the advertisement and promotions mediums of the business are online to access more customers. By using this advertisement and marketing method, the business is more likely to attract more customers towards their business, and it also relates to the increase in sales. The customers would be also able to order there meal online to their homes or also to the gym near to the cafeteria.

Financial Analysis of Healthy Food Cafeteria

Discuss the financial analysis for a start-up business. As the customer demand for high-quality food and services. The owner of the company provided sufficient start-up capital. At establishing as well as growing a loyal customer base with successful management objective, in two years, the company will see double its net worth (Fridson and Alvarez).

Revenue Forecasting of Healthy Food Cafeteria

Profit and Loss Statement - Operation Expenses of Healthy Food Cafeteria

Profit And Loss Statement

References of Healthy Food Cafeteria

Baumgartner, Thomas, Homayoun Hatami and Maria Valdivieso de Uster. Sales Growth: Five Proven Strategies from the World's Sales Leaders. John Wiley & Sons, 2016.

Dockery, Doug, and Laureen Knudsen. Modern Business Management: Creating a Built-to-Change Organization. Apress, 2017.

Fridson, Martin S. and Fernando Alvarez. Financial Statement Analysis: A Practitioner's Guide. John Wiley & Sons,, 2011.

Wong, Ho Yin. Building a Marketing Plan: A Complete Guide. Business Expert Press, 2011.