The Duke Energy Company was founded in 1904 by James Duke and Benjamin Duke now company is working in the highly competitive market of energy production and supply. Similar to Duke there are American Electric power, Dominion energy, and Korea Electric and National Thermal Power companies working in the energy sector to provide energy in the targeted market through consuming fuels. Duke Energy Company is currently covering 27% market shares. The following graph represents the market shares of competitor companies also (Forbes.com 2018).

        Current economic conditions has direct impact on the duke energy and other companies working in the same sector as changes in the interest rate, monetary policy, fluctuation in the GDP and inflation rate causes to bring about changes in the industry. Duke Energy and American electric power are leading the market because of their effective strategies. Policies regarding the operations are designed in the way that ensure increase in the goodwill. Under the laws and regulations they are obliged to make their operations environment-friendly. Duke energy is considering their social responsibility therefore they are trying to use the material in energy generations that produce minimum air pollution in the society. According to Forbes.com, Duke Energy Corporation is at the 227 number in the world ranking of best employees that is because of the strong relationship and communication system among employees and whole hierarchy of the company therefore duke is doing better than its competitors. (Forbes.com 2018) Considering the current condition of the company and operating environment it is clear that company future outlook of the company needs some changes to remain sustainable in the society. According to the financial analysis of the company price-earnings ratio of the company in 2017, 2016 and 2015 was as 19.29, 24.96, and 17.67. While Price to book ratio of the company in 2017, 2016 and 2015 was 1.33, 1.21, and 1.12.

References of Duke Energy Company

Forbes.com. 2018. #227 Duke Energy. Accessed 12 14, 2018. https://www.forbes.com/companies/duke-energy/#14381d436f9b.