The Project Rationale of Walmart’s Fighting Hunger Project

        Walmart is one of the largest and famous companies having most number of employees as well as revenue. The company has enjoyed success for so many years, and generated great amount of profits over the years. Keeping their success in view, it is important for them to look for CSR opportunities to grab in the community and help communities in different ways. It is also important to look at their mission and vision so that it can be known that what drive their business forward, is it only the profits or revenues, or they believe in serving the communities. The mission statement for Walmart is stated as “to save people money so they can live better.” The mission itself is showing a great ideology y the company that they want to improve the lives of people by providing them opportunity to save enough money so that they can live a better life (FERGUSON 2018)

        So, company has to take strategic decisions by keeping their mission statement in mind, which means that they can’t hold strategies, which make life difficult for their customers. So, company holds a low pricing strategy, which allows people to save more money when they do shopping at Walmart. Now, it is important to look at their vision statement to analyze that how it is connected to their strategy and mission. The vision statement provided by the company states that “Be the destination for customers to save money, no matter how they want to shop.” It is again quite evident that their vision is really connected with their overall strategy as well as mission statement. It shows that company has been driving its strategy for their customers so that they can save their money and enjoy their experience with the Walmart (FERGUSON 2018)

    It is important for every large business organization to play its part for the society by fulfilling its corporate social responsibility. The consumers are getting more awareness about the companies and products which are in line with the corporate social responsibility standards, and they are valuing those companies more, which practice CSR. The CSR activities bring good name and reputation for companies amongst customers, and they are willing to buy from such companies. The issue for large companies like Walmart is to make sure that they are coming with good CSR strategy so that they don’t have to get a bad name in the market; rather they earn good repute by offering some services to the community and its environment. As mentioned earlier that world including United States dealing with the hunger problems and so many people are not able to afford food to satisfy their hunger. So, to end the problem of hunger and earn a good reputation as a CSR company, Walmart has decided that they will start hunger project to fight hunger in United States.

References of Walmart’s Fighting Hunger Project

FERGUSON, EDWARD. 2018. Walmart’s Mission Statement & Vision Statement, Generic & Intensive Strategies. Accessed December 11, 2018. http://panmore.com/walmart-vision-mission-statement-intensive-generic-strategies.