The Project Objective and Outline of Walmart

        The above mentioned Five Forces Analysis clearly shows that competition in the retail market is high and Walmart has to come up with great strategic options to stay ahead in the competition. They have to keep coming with an aggressive and proactive strategy so that they can get competitive advantages, and compete well. The objective for their hunger project is to gain good repute in the market and stay ahead in the competition from their competitors by asserting their mission of participating in corporate social responsibility activities.

        The project campaign launched by the company is named as “Fight Hunger - Spark Change”. It is a campaign, which is nationwide and the company will be working together with five suppliers in this regard. The company has a commitment to pay around $3m to the organization named “Feeding America”, which is also fighting huger problem in United States. With this help, the company will be able to feed people with approximately 75m meals. The company is also going to play positive part in spreading awareness about hunger problem so that people are also persuaded to take actions in this regard. The company is sparking change by asking people to buy products from Walmart, which can help to provide food for needy and hungry people. Moreover, they are doing itself by donating huge amount to food banks off Feeding America, and joining hand with various suppliers to provide free meals (Walmart 2016)