The international tourism in Mongolia increased up to lot of
extent in the last decade. In the year 1998 Mongolia has experienced 65% of
growth in tourism. The major reason for increase in tourist arrival was the
cross border travel from the countries such as Russia and China. Both of these
countries are the neighboring country of Mongolia. Another main reason which
contributed in the increase of tourists are the easy visa regulation of the
country. Tourists can get their visa on the border which creates huge
convenience for various individuals who wants to visit Mongolia.
In the year 1995
National Tourism Board was established which taken especial initiatives for
making Mongolia a major tourist destination. The advertisement campaign
launched by National tourism board has created positive image of the country
and contributed a lot in increase in the tourism. Moreover many Japanese &
Korean individuals moved to Mongolia for businesses purposes. The positive
review of these individuals played a significant role in increasing the
popularity of the country. For creating awareness in the people the help of
technology is taken. On various websites advertisement regarding the Mongolian
tourist attraction was given to create awareness among the people.