In the literature review section of the research study the
customer satisfaction has been discussed in detail. The customer satisfaction
concept given by Hartman in the year 1973 consist of 3 main dimensions which
include affective, systemic and cognitive. Cognitive dimension explained the
experience of the customers. Systematic dimension explained the difference
between the services received by the customers and the services customers were expecting.
The psychological response of the tourists or customers are explored by the
affective dimension. Through the literature review it can be known what
previous studies have contributed in the field and where the research gap
persists that needs to be mitigated.