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How was the survey instrument designed?

Category: Arts & Education Paper Type: Online Exam | Quiz | Test Reference: N/A Words: 200

        For conducting the survey and gathering the data for the research questionnaire tool was utilized. The questionnaire was developed in the format of Likert scale having 5 point scale. In the questionnaire most questions were open ended. Three sections were made in the questionnaire which include demographic section, attribute section and satisfaction section. In the first section the questions were regarding 9 different demographics and behavior of the tourists who visit Mongolia. Second section questions were revolving around 37 attributes which include service, transportation, activities, and prices. In the end the questionnaire include 5 questions which was determining the overall satisfaction of the tourists. In the Likert scale the scale 1 represents extreme dissatisfaction and the scale 5 represent extreme satisfaction. Through the survey the data can be gathered in detail and the data analysis will show whether the tourists like their visit in Mongolia or not. The results of the survey will help the tourist development authorities to improve the attraction & facilities. In survey the questions were design in such a way that maximum information can be gathered regarding the tourist experience and whether the tourist will recommend other tourist to visit the country or not.

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