Organization of Unilever and P&G

        Organizations develop strategies related to the internal and external operations of the company. Corporate management sometimes share their strategies with the stakeholders of the company, particularly with the shareholders and society. However, sometimes they develop sensitive strategies that they do not share with shareholders. Proctor and Gamble is a leading company in the consumer goods market. In accordance with my previous work experience at P&G Company, organization is used to share their social welfare related strategies with society and customers. Whenever company starts a new project for the social welfare of the society, they share that information with society. While they usually discuss strategies related to customer services and marketing of the company with the relevant people only. The company is really concerned with the quality of their products. The quality of their products is their competitive advantage in the market. Company is used to introduce innovative products with new unique features that are desired by the customers without compromising on the quality of their products. Even company is performing well in the highly competitive market, but still there are some weaknesses associated with their operations that need to be changed. If I were the in-charge of the decision-making process, then I would definitely encourage the company to introduce more brands. Proctor and Gamble Company is only working in 3 major categories, while its competitor company Unilever has 400 brands with 4 major categories. Therefore, considering this Proctor and Gamble Company should also introduce new categories and brands to remain sustainable in the highly competitive market.

References Organization of Unilever and P&G

Ghanta, Sravya, and Antra. 2016. "Marketing Mix of Unilever and P&G." International Journal of Management and Humanities 3 (3): 8-12. Accessed 12 15, 2018.