Marketing assessment on chocolate confectionery.

The global market size of chocolate confectionery in 2016 was valued at USD 123.7 billion and it is expected to expand by 2.5 % in the next period of forecast. The market of chocolate confectionery is anticipated to reach USD 154.4 billion in the upcoming period of 2025. The recent upgrading system of different factors has a concentration on the regulatory bodies, rising adoption of the prophylaxis treatment, mandates, favorable government initiatives, and other key factors that are driving factors for the market growth (Researchandmarkets. com, 2018). The growth of chocolate confectionery in the global market is associated with the increase of advertisements, promotional and marketing activities, and the production process in different marketing segments. The major marketing strategy is to target the kids and gaining momentum by them in the market. The best example of such marketing strategies is Ferrero India that initiated different marketing strategies and promoted their products by Kinder Joy chocolates (Grandviewresearch. com, 2016).

The focus of the present work is to analyze the marketing strategies of chocolate confectionery and how it can be affected by different environmental conditions. In the marketing sector, different strategies are implemented that needs to be illustrated through practical examples. The environmental factors are illustrated by practical examples.   

Environmental factors affecting marketing strategies of chocolate confectionery.

The major factors affecting the marketing strategies include strengthening of marketing growth processes, growing consumerism, rising income of disposable, and competitive benchmarking process. The strategic decision of the company is subjected to multiple factors. The external environment enables to reach the trends, happening and changes that are directly associated with competitor activities and preferences of the customers. There are two main categories of the external analysis including microenvironment and macro environment. The microenvironment factors in Porter five forces and macro environment factors include PESTEL analysis (Grandviewresearch. com, 2016).  

Micro factors of Marketing on chocolate confectionery.

The chocolate confectionery such as Cadbury has contracts with the number of suppliers and they work collectively to sustain the business and there is a threat to the development of the company and for the competitors. The cordial relationship between different companies and supplier generates a competitive advantage to the company. Chocolate confectionery is equally famous in customers of all ages and customer believes in the product but the important factor is to identify the suitable location to be accessed. The foreign policies of the companies should function smoothly. In case of a decrease in demands, the companies face higher setback and undergo losses. The decrease in demand is only possible if the customers become conscious about health masses. The prices of product do not matter for the customers as most often chocolates are provided at cheaper prices. The influence of the customers is on the services and demand rates. The choice of the taste of the customers has a direct impact on demand. The threat of higher competition is required to be minimized by the active strategies of the company. The higher level of equity is often transformed to become more effective in the corporate market. The supporting conditions are required to make the production process more effective (Gilligan & Wilson, 2009).  

Macro factors of Marketing on chocolate confectionery.

The macro environmental factors that induce impact on the marketing strategies of chocolate confectionary includes political, economic, social, technology, environmental, and legal factors. The political decisions are either positive or it can be negative depending on the effect. The increase in taxes reduces the frequency of buyers. The heart problem is also becoming issues in the chocolate confectionary. The adverse economic effect increases with the income and advertisement of services have a major role in the development of companies. The funding of advertising decreases with a decrease in cost and reduction in sales. The increasing trend of chocolate consumption is becoming a trend. The local smaller enterprises cause more benefits to the customers (Researchandmarkets. com, 2018). The fair-trade certification invites more suitable product system for the health-conscious customers. The increase in capital investment is due to modern technology trends and results in the efficient production process. The research and development for the appropriate strategies is key to efficient processes. The chocolate companies dispose of their waste in the river situated near to them such as Cadbury and it is against the new legislation. The sustainable acquisition of the material can change the production process and environmental factors. The laws of government are required to improve the production process and fair trade can be considered (Grandviewresearch. com, 2016).

Theory of Marketing on chocolate confectionery.

In order to analyze the deliverables and coverage of the chocolate market, the essential factors are market opportunities, latest trends and dynamics, the market share of the company, forecast of the market, and competitive benchmarketing.

Recommendation of Marketing on chocolate confectionery.

The focus of chocolate confectionary should be on healthy food as most of the customers are conscious of their food and diet. The competitors of the chocolate industry are increasing, therefore, the production levels of all companies should be increased. In concern of environmental conditions, the chocolate confectionary must have focused on saving plastic and recycling of waste. The problem of finding worms in the chocolate is becoming a problem that needs to be addressed. Such type of issues results in loss of the number of customers. The considerable, renowned, and trusted strategies are required to be implemented to improve the environmental conditions (Researchandmarkets. com, 2018). 

Conclusion on Marketing on chocolate confectionery.

The chocolate confectionery manufacturing companies are developing several promotional and marketing activities to increase the outreach of the production. There is a number of factors considered in the marketing strategies of chocolate confectionary such as promotional events, innovative activities, and branding of the product. The focus of companies is to access the target audience with optimized strategies.

References of Marketing aon chocolate confectionery.

Gilligan, C., & Wilson, R. M. (2009). Marketing Auditing and the Analysis of Capability. Springers.

Grandviewresearch. com. (2016). Chocolate Confectionery Market Size, Share & Trends Analysis Report By-Product. Retrieved from www.grandviewresearch.com: https://www.grandviewresearch.com/industry-analysis/chocolate-confectionery-market

Researchandmarkets. com. (2018). Chocolate Confectionery Market Size, Share & Trends Analysis Report By Product, by Region And Segment Forecasts, 2014 - 2025. Retrieved from www.researchandmarkets.com: https://www.researchandmarkets.com/reports/4479658/chocolate-confectionery-market-size-share-and