Who are the main strategic players in the Chinese automobile market? What is likely to be the influence of their strategies on the mode of entry into the Chinese market?

Answer) The main strategic players in the Chinese automobile market are the Chinese central government and other levels of government. Any automobile strategy’s development in China must take account of these main strategic players. Their strategies have a significant influence on the mode of entry into the market of China. A consolidation process has been happening in the highly fragmented industry of China, in which there are as much as 120 manufacturers, for the most unprofitable and part small, with considerable capacity that so surplus. The Chinese government since 1999, if not before this, has encouraged this consolidation process. The goal of the Chinese government has been to merge top 13 producers into three big conglomerates that grouped around the SAIC, Changchun FAW, and Donfeng Motor Company of Wuhan.