The returns arising from any
business are the determining factor for its undertaking. Airlines operate in a
highly competitive environment with key players adopting complex strategies. It
is therefore rational for a new airline to monitor its operational costs in
order to attain market niche. This being so, profitability and efficiency play
a key role in the selection of the best combination of carriers to be used in
the new airline. The operation costs of
each aircraft are done and profitability attributes attained. From this analysis, it is clear that for the
airline to operate efficiently and attain a sense of profitability, A320 has to
be selected for its operations. The
profitability attributed to this carrier arises from operation economies and other
relevant costs. This selection will enable the airline to be competitive and
attain a niche in the market. Profitability
and efficiency are vital in enhancing the sustainability of this airline in an
industry highly dominated by large carrier players. An analysis of costs and revenue attributed
to each carrier is done below, which forms the basis of the determination of
the best aircraft to be used by this airline.
From the analysis of the data
presented above, the profitability that the airline will attain will be as a
result of maximizing the utilization of Airbus A320. This will keep the
operational costs down and increase revenue in the projected 10 year period. A320
has a higher carrying capacity than CRJ100. Its costs of maintenance and fuel
costs are also higher. The efficiency
and profitability of operating A320 are higher than that of the Bombardier
CRJ100. Therefore, taking this into
consideration, I propose to the COO that the airline should to use A320 in its
undertakings as opposed to CRJ100. Flight frequency determines the profitability
of the aircraft. This will have a
bearing on the total costs of operations as well as environmental impacts of
the airline. Data obtained from the
International Air Transport Association (IATA) showed that the revenue
passenger kilometers (RPK) for the year ended 2017 rose by 7.6% [1]. The data shows that
more than 4 billion passengers used air transport in that period with the
number expected to rise. This increasing air travel poses a threat to
environmental conservation bearing in mind the carbon steps left by each
flight. The social conflict arising from aircraft’s noise will also be reduced
and this will reduce significant costs associated with litigations and community
resistance. It is therefore important to consider selecting the number of
flights taken by an aircraft when determining the profitability and efficiency
of the carriers,
The rationale behind the
selection of the carrier is on its profitability as well as carrying capacity, which
are higher. CRJ100 has a carrying capacity of 90 passengers and makes2778 flights per year. This translates to about 200,000 passengers
annually. Airbus A320, on the other
hand, makes 1471 flights annually, with a seat capacity of 170. The bigger carrying capacity for the airbus
will enable mass movement of passengers, hence result in higher revenues. The
operating economies of Airbus A320 are taken into considerations, which forms
the basis of its selection. Efficiency dictates that the aircraft with lower
operating costs and that with lower flight frequency be considered more for
operations. The global economies of
operation are derived from environmental protection [2].
Therefore, the social wealth of the airline will be attained by lowering the
number of flights made by its airline in the 10 year period and beyond. It is on this basis that I propose to the
chief operating officer the deployment of Airbus A320 by this airline for it to
achieve its profitability as well as corporate social gains.
The profitability that arises
from implementing this project will be realized from the evaluation of revenues
derived from the operation of the selected aircraft. The projected revenue for
Airbus A320 is 18,312,329 in the 10 year period. This data illustrates that
using A320 in the airline will result to more value and profitability than
using CRJ100. This projected profit will be vital in developmental aspects of
the airline in its 10-year plan and beyond.
This will enable the airline to meet its projected customer base of 373,721
passengers per flight per carrier in the projected 10 years period.
References of fleet planning enables an airline to match its
capacity
[1]
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P. Clark, Buying the
big jets: fleet planning for airlines. Routledge, 2017.
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[2]
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M. Rosskopf, S.
Lehner and V. Gollnick , "Economic–environmental trade-offs in long-term
airline fleet planning," Journal of Air Transport Management, pp.
34, pp.109-115., 2014.
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